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Age
 
<20
 
20-29
 
30-39
 
40-49
 
50-60
 
>60
 
 
 
Race
 
Malay
 
Chinese
 
Indian
 
Other (Please Indicate)
 
 
 
 
Gender
 
Male
 
Female
 
 
 
Which brand of regular instant coffee you normally purchase/drink?
 
Nescafe Classic
 
Indocafe
 
Apache
 
Klassno
 
Other (Please Indicate)
 
 
 
 
Which brand of premium instant coffee you normally purchase/drink?
 
Nescafe Gold
 
Davidoff
 
Boncafe
 
Other (Please Indicate)
 
 
 
 
Normally when you will consume your coffee?
 
Breakfast
 
After meal
 
Tea time
 
Anytime
 
Other (Please Indicate)
 
 
 
 
When you think about coffee you will think of:
 
Aroma
 
Refreshment
 
Relaxation
 
Stimulating senses
 
Other (Please Indicate)
 
 
 
 
Is the coffee beans country of origin important to you?
 
Maybe
 
No
 
Yes (Please Indicate which Country)
 
 
 
 
Normally, how do you prefer your coffee to be?
 
Add sugar only
 
Add sugar & non-dairy creamer
 
Add non-dairy creamer only
 
Drink it plain
 
Fresh milk
 
Condensed milk
 
Other (Please Indicate)
 
 
 
 
If the instant coffee brands that you are looking for is not available in store, will you shifted to other alternative;
 
Yes
 
No
 
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