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  2. 2016
  3. June
  4. I
  5. Inhibitor of mobile advertising
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Hello:
You are invited to participate in my survey. 
I am currently doing my Masters in Online Marketing and Social Media at Middlesex University. This questionnaire is designed to examine the inhibitors of mobile advertising. The results of this survey will be strictly confidential and used for academic purposes only. The participation of this survey is optional and you can terminate this survey at any time. This questionnaire should only take 05-10 minutes to complete. I very much appreciate your cooperation. Please start with the survey now by clicking on the Continue button below.
 
Many thanks,
Fiona Bordat
 
Middlesex University London UK
 
 
 
 
* Have you ever received any form of mobile advertising on your device?
 
Yes (Continue questionnaire)
 
No (Terminate questionnaire)
 
 
 
* How much time do you usually spend on your mobile phone per day?
 
Below 1 hour
 
1 - 3 hours
 
3 - 6 hours
 
6 - 9 hours
 
9 - 12 hours
 
Above 12 hours (please specify below)
 
 
 
Perceived Intrusiveness:

For the following sets of statements please indicate the degree to which you agree or disagree with the statement based on your perception/experience towards mobile advertising.
Extremely disagree Largely disagree Disagree Neutral Agree Largely agree Extremely agree
* I feel interrupted by mobile ads
* I feel overwhelmed by mobile ads
* I feel mobile ads distract me
* Mobile advertising hinders me in achieving my goal for which I am using a mobile device
* I feel mobile ads are pushy
 
 
Poor Ad Execution:

For the following sets of statements please indicate the degree to which you agree or disagree with the statement based on your perception/experience towards mobile advertising.

 
Extremely disagree Largely disagree Disagree Neutral Agree Largely agree Extremely agree
* Mobile ads block my content
* I feel mobile advertising hinders the search for content
* I feel violated and molested by the presence of banners and pop ups
* I feel irritated by the sound of mobile ads
* I dislike advertising techniques such as banners and pop ups
 
 
Poor Ad Placement:

For the following sets of statements please indicate the degree to which you agree or disagree with the statement based on your perception/experience towards mobile advertising.
Extremely disagree Largely disagree Disagree Neutral Agree Largely agree Extremely agree
* I feel that mobile ads are almost everywhere
* I feel the same ad appears too frequently
* I feel avoiding mobile advertising is almost impossible
* I constantly receive mobile adverts
* There are too many ads
 
 
Irrelevance:

For the following sets of statements please indicate the degree to which you agree or disagree with the statement based on your perception/experience towards mobile advertising.
Extremely disagree Largely disagree Disagree Neutral Agree Largely agree Extremely agree
I feel that mobile advertising provides me with ads irrelevant to my needs
I feel that mobile advertising provides me with ads irrelevant to my wants
I don't feel that the content of the ads is personalised
Mobile ads don't appeal to me
I am not interested in the content of mobile ads
 
 
Privacy Concerns:

For the following sets of statements please indicate the degree to which you agree or disagree with the statement based on your perception/experience towards mobile advertising
Extremely disagree Largely disagree Disagree Neutral Agree Largely agree Extremely agree
* I feel that mobile advertising is an invasion to my privacy
* I feel mobile advertising interferes with my privacy
* I feel that personal information is used for mobile advertising without my consent
* I feel that my privacy is compromised with mobile advertising
* I am concerned when ads track my behaviour
 
 
Entertainment:

For the following sets of statements please indicate the degree to which you agree or disagree with the statement based on your perception/experience towards mobile advertising
Extremely disagree Largely disagree Disagree Neutral Agree Largely agree Extremely agree
* I feel that mobile advertising isn't entertaining
* I feel that receiving mobile advertisements isn't pleasant
* I feel that receiving mobile advertisements isn't fun
* I feel that receiving mobile advertisements isn't enjoyable
* I feel that receiving mobile advertisements isn't amusing
 
 
Informativeness:

For the following sets of statements please indicate the degree to which you agree or disagree with the statement based on your perception/experience towards mobile advertising
Extremely disagree Largely disagree Disagree Neutral Agree Largely agree Extremely agree
* I feel that mobile advertising isn't a good source of timely information
* Mobile advertising doesn't provide me with accurate and timeless information
* The information provided by mobile advertising isn't useful
* I don't receive exclusive information through mobile advertising
* Mobile advertising doesn't provide me with high quality information
 
 
Negative attitude towards mobile advertising:

For the following sets of statements please indicate the degree to which you agree or disagree with the statement based on your perception/experience towards mobile advertising
Extremely disagree Largely disagree Disagree Neutral Agree Largely agree Extremely agree
* Overall, I don't like mobile advertising
* I don't think mobile advertising is an interesting thing
* I don't think mobile advertising is a good idea
* I am unhappy to receive mobile ads
* Mobile advertising doesn't seem something positive to me
 
 
Social Influences:

For the following sets of statements please indicate the degree to which you agree or disagree with the statement based on your perception/experience towards mobile advertising
Extremely disagree Largely disagree Disagree Neutral Agree Largely agree Extremely agree
* I seek the opinion of friends before forming an opinion on mobile advertising
* I seek the opinion of my family before forming an opinion on mobile advertising
* The opinion of friends strengthen me in my opinion on mobile advertising
* The opinion of family members strengthen me in my opinion on mobile advertising
* The opinion of friends and family is important to me when forming opinions on mobile advertising
 
 
Extraversion:

For the following sets of statements please indicate the degree to which you agree or disagree with the statements based on your personality.
Extremely disagree Largely disagree Disagree Neutral Agree Largely agree Extremely agree
* I would describe myself as outgoing
* I would describe myself as sociable
* I would describe myself as talkative
* I would describe myself as active
* I am an independent thinker
 
 
Neuroticism:

For the following sets of statements please indicate the degree to which you agree or disagree with the statements based on your personality.
Extremely disagree Largely disagree Disagree Neutral Agree Largely agree Extremely agree
* I would describe myself as worried
* I would describe myself as anxious
* I would describe myself as sensitive
* I would say I have a fussy attitude
* I would say I have a picky attitude
 
 
Agreeableness:

For the following sets of statements please indicate the degree to which you agree or disagree with the statements based on your personality.
Extremely disagree Largely disagree Disagree Neutral Agree Largely agree Extremely agree
* I would describe myself as trusting
* I would describe myself as tolerant
* I would describe myself as persistent
* I would describe myself as forgiving
* I don't tend to mind user - unfriendly experiences
 
 
Conscientiousness:

For the following sets of statements please indicate the degree to which you agree or disagree with the statements based on your personality.
Extremely disagree Largely disagree Disagree Neutral Agree Largely agree Extremely agree
* I would describe myself as self - controlled
* I would describe myself as disciplined
* I am motivated by success
* I disagree with distraction
* I disagree with interruption
 
 
Openness to Experience:

For the following sets of statements please indicate the degree to which you agree or disagree with the statements based on your personality.
Extremely disagree Largely disagree Disagree Neutral Agree Largely agree Extremely agree
* I would describe myself as willing to try new things
* I seek for varied experiences
* I tend to adopt new services and technology early
* I am tolerant towards new ideas
* I seek out for value - changing experiences
 
 
Intention to install Ad-Blocking Software:

For the following sets of statements please indicate the degree to which you agree or disagree with the statements based on your perception/experience with mobile advertising.
Extremely disagree Largely disagree Disagree Neutral Agree Largely agree Extremely agree
* I have considered installing ad-blocking software
* I intend to avoid mobile advertising
* I intend to use mobile ad-blocking software
* I am interested in finding a way to avoid mobile advertisements
* I think I will install ad-blocking software in the future
 
 
 
* Personal Information:
(Direction: The following questions  (Q19- Q21) are for statistical purpose only. Your answer will be combined with others and will be kept strictly confidential. Please select your response to the following questions.

Gender:
 
Male
 
Female
 
 
 
* Your age category:
 
Less than 20 years
 
20 - 29 years
 
30 - 39 years
 
40 - 49 years
 
50 or more