1. DO YOU PURCHASE FROM MERCHANDISE FROM ORGANISED RETAIL STORE
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2. IF YES, FREQUENCY OF VISIT |
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3. WHY DO YOU PREFER BUYING YOUR MERCHANDISE FROM SUPERMARKETS? |
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4. Store Atmospherics are the physical characteristics and surrounding influence of a retail store that is used to create an image in order to attract customers. Eg: lighting, space, display of products, music, colour etc. DOES STORE ATMOSPHERICS ENCOURAGE YOU TO BUY?
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5. HOW MUCH DOES STORE ATMOSPHERE IMPACT YOUR PURCHASE INTENTIONS |
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6. PLEASE TICK BELOW TO EXPLAIN THE IMPACT OF BELOW MENTIONED FACTORS ON YOUR DECISION OF PURCHASE :
I. LAYOUT
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