This free survey is powered by
  1. Surveys
  2. 2016
  3. May
  4. I
  5. Impact of digital marketing on consumer behaviour
0%
Questions marked with a * are required Exit Survey
 
 
* Gender
 
Male
 
Female
 
 
 
* Age group (yrs)
 
Upto 18
 
19 to 25
 
26 to 40
 
40 to 55
 
55+
 
 
 
* How do you find the advertisements?
 
Informative
 
Entertaining
 
Creates awareness
 
Irritating
 
Waste of time

 
 
 
* Where do you spend majority of your time? Rank accordingly.
TV, Movies
Newspapers, Magazines
Radio
Internet
 
 
 
* Do you change the channel during commercial breaks?
 
Never
 
Sometimes
 
Depends on ad
 
often
 
Everytime
 
 
 
* You use Internet for?
 
Chatting and Social Networking
 
Email
 
Information
 
Entertainment
 
Downloading

 
 
 
* What mode of advertising influences you to buy a product?
 
Magazines and newspapers
 
Friends and relatives
 
TV commercials
 
Online advertisements
 
Social Media - Blogs, social networking sites, etc.

 
 
 
* Which mode of advertising would you prefer? Rank in order of your preference.
TV Commercials
Print ads
Baners and posters
Online ads
 
 
 
* Have you made purchases after seeing Internet ads?
 
Yes
 
No
 
 
What is the relationship between internet advertising and purchase decision, Please move the slider to appropriate option appropriate
Very Dissatisfied Not Satisfied Neutral Satisfied Very Satisfied
* Internet advertising influences customers’ purchase decision
-
* duration of page viewing is a strong determinant of the ability to recall banner ads
-
* Animation content, the shape of the banner ad, and frequency of the ad (repetition) leads to higher advertising recall
-
* Companies should aim to strengthen customer interactions with advertisements on the Web
-
* Most companies provide a generic experience to all customers rather than relying on customer analysis to deliver a personalized experience
-
* When customers weigh benefits, they become emotionally involved with advertising and promotion
-
* Repeated advertising messages affect consumer behavior.This repetition serves as a reminder to the consumer.
-