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  1. Surveys
  2. 2017
  3. March
  4. I
  5. Impact of customer satisfaction on customer buying
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Exit Survey
 
 
You are invited to participate in a research survey entitles “Impact of customer satisfaction on customer buying behavior at Hong Kong Disneyland”. The purpose of this study is to explore the influence of customer satisfaction towards customer buying behavior of Hong Kong Disneyland. It will only take 3-5 minutes of your valuable time to complete this survey.
Please note if you fill in this questionnaire, your answers will be treated in highly confidential way. Your responses will be anonymous and will never be linked to you personally.
Thank you in advance for your participation and for volunteering our valuable time.
 
Sincerely,
Lee Yik Sum, Fion
Student of SPEED, PolyU
 
 
 
Are you the Magic Access Member?
 
Yes
 
No
 
 
 
Which membership do you belong to?
 
Platinum Magic Access Membership
 
Gold Magic Access Membership
 
Silver Magic Access Membership
 
 
 
How often do you visit Hong Kong Disneyland in a year?
   
 
 
 
Are you Hong Kong resident?                       
 
Yes
 
No
 
 
 
Have you ever visited Hong Kong Disneyland?
 
Yes
 
No
 
 
How satisfied are you with the following Hong Kong Disnayland attributes:
Strongly Dissatisfied Dissatisfied Neutral Satisfied Strongly Satisfied
* Number of rides and attractions
* Variety of rides and attractions
* Safety of rides and attractions
* Management for rides and attractions
* Queue management
* Number of entertainment options (E.g. Parades/ shows)
* Variety of entertainment options
* Location of entertainment activities
* Times of entertainment activities
* Number of restaurants
Strongly Dissatisfied Dissatisfied Neutral Satisfied Strongly Satisfied
* Variety of food
* Value of food for the money paid
* Quality of food
* Number of shops
* Variety of shopping items
* Number of automatic selling machine
* Staff’s knowledge of the park
* Staff’s attitude
* Transportation
* In-park transport systems
* Price of ticket
* Park cleanliness
* Atmosphere