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2012
August
I
Impact of CSR on Perceived Corporate Reputation
Impact of CSR on Perceived Corporate Reputation
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Dear Participant,
I am undertaking a dissertation as a part of my Masters Programme at University of Roehampton. My research aims to investigate the impact of Corporate Social Responsibility initiatives on perceived Corporate Reputation. I would be grateful if you could participate to my research by completing following survey.
In this survey, ‘CSR’ is used as an abbreviation for ‘Corporate Social Responsibility’. European Commision (2001) defines Corporate Social Responsibility’ as ‘a concept whereby companies integrate social and environmental concerns in their business operations and in their interaction with their stakeholders on a voluntary basis’. In addition, ‘this company’ phrase is used after the first question to point to the telecommunication service provider you are using.
My research is carried out according to the ethical standards of the university and in accordance with the UK’s Market Research Society’s ethical code of conduct and relevant legislations such as the Data Protection Act 1998. Your feedback is anonymous and completely voluntary, you can stop at any stage and you do not have to answer any of the questions if you do not want to.
This survey consists of 14 questions and will take approximately 3-4 minutes to complete.
If you have any queries, please dont hesitate to contact me.
Kind Regards
Fatma Yurduseven
Please signify which telecommunication service provider you are using.
Turkcell
Avea
Vodafone
None of Above
Have you ever heard about any Corporate Social Responsibility initiatives of this company?
Yes
No
About what CSR activity or activities of this company are you aware of?
Sports
Environment
Education
Arts and Culture
Entrepreneurship
Technology/ innovation
Other
Can you name any CSR project or projects of this company that you remember?
What is your gender
Male
Female
Which category below includes your age?
20-25
26-30
31-35
36-40
41-45
46 or above
To what extent do you think this company contributes positively to social needs
To a major extent
To some extent
To a minor extent
Not at all
No idea
How would you rate the corporate reputation of this company?
Very Reputable
Reputable
Reasonably reputable
Slightly reputable
Not reputable
Have you ever involved in any CSR initiative of this company?
Yes
No
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