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2011
September
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Impact of Advertising on Brand Awareness and Brand
Impact of Advertising on Brand Awareness and Brand
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Hello:
You are invited to participate in our survey on studying the Impact of Advertising on Brand Awareness and Brand Loyalty of Cosmetics among the youth. In this survey, approximately 100 people will be asked to complete a survey that asks questions about cosmetics. It will take approximately 15mins minutes to complete the questionnaire.
Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.
Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact [Name of Survey Researcher] at [Phone Number] or by email at the email address specified below.
Thank you very much for your time and support. Please start with the survey now by clicking on the
Continue
button below.
I Agree
Name :
Age:
Occupation
Yearly Income (if employed)
What is the first brand that comes to your mind when you think of cosmetics?
Can you remember seeing an advertisement of the brand you mentioned above?
yes
no
What are the attribute that you would associate with a cosmetic brand?
Affordable prices
Good Quality products
Good packaging/ design
Good Advertising
Easy availability of products
Good celebrity endorsements
Unique products
Other
Do you think cosmetic advertisements imply or bring across at least a few of the above attributes?
Yes
No
Where have you seen/heard the cosmetic ads?
Billboards
Magazines
Newspaper
Online
Public transport
Radio
Television
Other
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