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2015
February
I
Ies2
Ies2
To investigate the reasons of secondary school students in HK buying brand-name products, and to analyse the impacts of the behaviour of the young people.
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1. What is your age?
Under 12
13-15
16-18
19 or above
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2. Have you buy brand-name products in recent 3 months? (e.g. GAP, Hollister, Victoria Secret, Vans)
Yes
No (skip to Q7)
3. What types of brand-name products you have buy? (You may choose more than one answer)
Clothes
Shoes
High-tech products
Accessories
Bags
Other
4. How much money you have spent in buying brand-name products?
Under $250
$251-$500
$501-$750
$751-$1000
Above $1000
5. How you get the money?
Parents
Part-time job
Pocket money
Other
6. How much money you have get?
Below $500
$501-$1000
$1001-$1500
More than $1500
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7. What factors will affect you to buy the brand-name products? (You may choose more than one answer)
Friends
Internet (e.g. Instagram/Facebook)
TV
Newspapers/magazines
Idols
Other
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8. What are the reasons make people buy brand-name products? (You may choose more than one answer)
Ensure the quality
More beautiful
Pursuit the fashion trend
Have common topics with friends
Meet more friends
Build up confidence (increase self-esteem)
Other
9. What are the impacts of buying brand-name products? (You may choose more than one answer)
Increase the status
Become more popular
Waste money
Affect the value
Over consumption
Become a shopaholic
Other
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10. How can prevent the students addicted to buy brand-name products?
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