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1. Do you like Ice Cream?

 
 
Yes
 
No

 
 
 
What form of ice cream do you like?
 
Kulfi
 
Candy
 
Cone
 
Slice
 
Scoop
 
Family pack
 
Tub
 
Other
 

 
 
 
Where do you usually purchase ice cream from?
 
 
Convenience shop
 
Ice cream Parlour
 
Super Market
 
Mall
 
Mobile carts
 
Online
 
Other
 

 
 
 
Which of the following brands do you associate quality ice cream with?
 
Arun
 
Kwality Walls
 
Naturals
 
Havmor
 
Amul
 
Mother dairy
 
Baskin Robbins
 
Cream Bell
 
Dinshaws
 
Vadilal
 
Other
 

 
 
 
Which are the 3 factors that you consider before buying your ice cream brand?
 
 
Price
 
Quality
 
Service
 
Reputation
 
Experience
 
Hygiene
 
Product variety
 
New flavors
 
Health concern
 
Product ingredients
 
Location
 
Other
 

 
 
 
Choose most prefered flavour
 
Vanilla
 
Coconut
 
Chickoo
 
Apple
 
Mango
 
Sitafal
 
Mixed fruit
 
Chocolate
 
Coffee
 
Pineapple
 
Pista
 
Litchi
 
Strawberry
 
Butter Scotch
 
Black Current
 
Tutti Fruity
 
Rich Almond
 
Kesar Badam
 
Caramel
 
Kesar Pista
 
Other
 

 
 
 
How many times do you eat ice cream in a week?
 
Less than once
 
More than once
 
More than twice
 
More than thrice
 
More than four times
 
Every day