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  2. 2012
  3. January
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  5. i Pod Survey
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Hello Friends. I am Geetam Goswami pursuing MBA in Marketing from Assam Institute of Management, Guwahati, Assam. For the purpose of my Dissertation on "A Study on the pre-purchase and post-purchase behaviour of iPod users India" I am doing Online Survey. Please fill questions to help me to complete the Survey Successfully. Thanks and Regards
 
 
 
1. Have you ever been an iPod user?
 
Yes
 
No
 
 
 
2. Other than iPod, what are the other products do you use? (Multiple Choice Available)
 
MP3
 
iPhone
 
iPad
 
Mobile
 
Others (please specify)

 
 
 
3. If you did not buy iPod till date, what type of iPod do you want to own?
 
iPod 1G
 
iPod 2G
 
iPod 3G-5G
 
iPod Photo
 
iPod Shuffle
 
Others (please specify)
 
 
 
4. When are you planning to purchase iPod?
 
In the next six months
 
Between next 1-2 years
 
Within next 2 years
 
Not planning at the moment
 
 
5. What factors are you going to consider while purchasing iPod?
Agree Neutral Disagree
Brand Reputation
Advertising
iPod Design and Features
Memory Capacity
From experience of others
 
 
 
6. When did you purchase iPod?
 
Recently
 
6 months ago
 
1-2yrs ago
 
2-4 years ago
 
Not purchased
 
 
 
7. Did you consider alternative MP3 player before choosing iPod?
 
Yes
 
No
 
 
8. How much satisfied are you with your iPod’s performance?
Very Satisfied Satisfied Neutral Not Satisfied Not at all Satisfied
• Overall performance
Value for money
Design and features
Memory
Ease of use
Brand
 
 
 
9. Which brand of iPod would you prefer most?
 
Apple
 
Sony
 
Dell
 
Panasonic
 
Hitachi
 
Philips
 
Other Brands (please mention))
 
 
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