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| Thank you for agreeing to participate in this survey. Your responses will be kept strictly confidential and only summary data will be shared. The survey should take you about 15-20 minutes to complete. Please do your best to answer the questions accurately, as it may not be possible to back up or re-take the survey by clicking on the link again. |
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| * Have you ever bought or used a Kingston Technology Company product? |
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| * Do you understand the term “overclocking”? |
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| * Have you ever purchased and/or used high performance memory (i.e. for gaming, overclocking etc.) for improved computer performance, such as intensive gaming, music encoding, video editing applications etc.? |
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| * When purchasing a high performance memory product, which of the following factors are the most important to you? (Please rank the following from 1-7, with 1 being the most important and 7 being the least important) |
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| Features/Specs (such as speed, latency, capacity) |
| | | Price |
| | | Heat Spreader Design |
| | | Product Name |
| | | Manufacturer |
| | | Blogger/User Reviews |
| | | Color |
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| A company is about to relaunch a new product to its customers. Ahead of the launch, the company is considering different names for this new product. We’d now like to ask you some questions about these names, what you think of them, how they make you feel and how appropriate they are. Please answer as freely and completely as possible. |
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| * When you hear Conqueror, what does it make you think of? How does it make you feel? | | |
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| * When you hear Conqueror, does it remind you of another brand you have heard of before? If so, which one(s)? Do you think this might be confusing down the road? | | |
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| * When you hear Titanium, what does it make you think of? How does it make you feel? | | |
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| * When you hear Titanium, does it remind you of another brand you have heard of before? If so, which one(s)? Do you think this might be confusing down the road? | | |
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| * When you hear Lightning, what does it make you think of? How does it make you feel? | | |
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| * When you hear Lightning, does it remind you of another brand you have heard of before? If so, which one(s)? Do you think this might be confusing down the road? | | |
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| * When you hear Predator, what does it make you think of? How does it make you feel? | | |
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| * When you hear Predator, does it remind you of another brand you have heard of before? If so, which one(s)? Do you think this might be confusing down the road? | | |
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| A company is about to relaunch a new product to its customers. Ahead of the launch, the company is considering different names for this new product. We’d now like to ask you some questions about these names, what you think of them, how they make you feel and how appropriate they are. Please answer as freely and completely as possible. |
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| * When you hear Legend, what does it make you think of? How does it make you feel? | | |
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| * When you hear Legend, does it remind you of another brand you have heard of before? If so, which one(s)? Do you think this might be confusing down the road? | | |
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| * When you hear Vanquish, what does it make you think of? How does it make you feel? | | |
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| * When you hear Vanquish, does it remind you of another brand you have heard of before? If so, which one(s)? Do you think this might be confusing down the road? | | |
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| * When you hear Accelerate (Xcelerate), what does it make you think of? How does it make you feel? | | |
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| * When you hear Accelerate (Xcelerate), does it remind you of another brand you have heard of before? If so, which one(s)? Do you think this might be confusing down the road? | | |
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A large independent memory company is about to relaunch an existing high performance memory product used by serious gamers, overclockers (individuals who build or look to maximize the performance of their computers) for competitive purposes and AV/Content creators. This memory product is a piece of hardware that will significantly increase the speed, performance and productivity of a computer. The memory product is engineered and tested for higher speeds with fewer delays experienced - providing a distinct advantage for users to compete in computer events i.e. gaming and overclocking competitions.
We’d now like to ask you questions about how well the above names relate to the product that the company is planning to offer.
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| How well do the following names relate to the product description above?
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| We’re now going to show you a list of 20 attributes. You will also see the seven potential names that we’ve discussed. For each of the seven names, please select the 10 attributes from the list of 20 that you believe most accurately describe each name.
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Of the seven names we’ve discussed, please rank how motivating each name would be in getting you to consider purchasing this product.
In each case, the product would be the same. Only the name would be different. As a reminder, this memory product will help users improve their computer’s performance. This memory product is a piece of hardware that will significantly increase the speed, performance and productivity of a computer. The memory product is engineered and tested for higher speeds with fewer delays experienced - providing a distinct advantage for users to compete in computer events i.e. gaming and overclocking competitions.
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| * Based on the description of the company and the high performance memory product, do you have any suggestions for a product name or any additional comments? | | |
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| * Which of the following would you say best describes yourself? (Select all that apply)? |
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| Please describe your age range? |
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| What is your marital status? |
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| * What country do you currently reside in? |
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