How Packaging of cosmetics, influences consumers p

How interested would you be in purchasing cosmetic product?

Very interested

Interested

Neutral

Uninterested

Very uninterested

How much money do you spend on cosmetics per month?

How important are the following features of the cosmetic product?

Please rank (1-5) the following, in order of what influences you to purchase a cosmetic product:

Advertisement
Brand Image
Product Packaging
Beauty Experts Recommendations
Friends Recommendations

How many times has an attractive cosmetic package stimulated you to purchase it?

Once or Twice

3 to 5 times

4 to 10 times

Never

Does an attractive cosmetic packaging, influence you to exceed your budget to purchase it?

Yes

No

Some Times (Only for premium range product)

If you find the cosmetic product you use, in following types of packaging, which one will you prefer to purchase?

Simple Packaging Rs.X Price

Attractive Packaging Rs.X Price

Any of the above

While buying a cosmetic product, apart from price, what factors do you compare with different brands available?

Constituents

Product packaging

Does change in packaging of a cosmetic product, give you an impression of enhanced quality?

Yes

No

Do you prefer the kids cosmetics to be packed similar to adults cosmetics?

Yes

No