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1. What age group do you belong to?
 
15-20
 
21-25
 
26-30
 
30+
 
 
 
2. Are you studying a fashion related course or currently working in fashion related occupations?
 
Yes
 
No
 
 
 
3. How often do you purchase/read Vogue?
 
Weekly
 
Monthly
 
Once every few months
 
Once a year
 
 
 
4. Which media do you use to read Vogue?
 
Hard Copy
 
Online
 
 
 
5. What do you do with your Vogue hard copies after reading?
 
Keep them for further reading
 
Throw them away
 
 
 
6. What section appeals to you the most?
 
Editor’s Letter
 
Cover stories
 
Fashion
 
Features/ interviews
 
In Vogue (Trend analysis)
 
Beauty
 
 
 
7. Do you use Vogue for trend guidance and fashion inspiration?
 
Yes
 
No
 
 
 
8. Have you ever bought or tried to buy an item featured in Vogue?
 
Yes
 
No
 
 
 
9. Have you ever looked for a trend or a substitute item that you have seen in Vogue?
 
Yes
 
No
 
 
 
10. Please priorities from 1 to 10 which fashion based magazine you are most interested in.1 as the most interested and 10 the least.
Vogue
Elle
Harper’s Bazaar
Glamour
Instyle
Look
Grazia
Marie Claire
Love
I-D
 
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