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Thank you so much for participating in this survey. Your input will help companies design better products for you and your family.
 
 
First, how old are you?
 
<20
 
20-24
 
25-29
 
30-34
 
35-39
 
40-44
 
45-50
 
51-54
 
55+
 
 
Are you:
 
Male
 
Female
 
 
How would you describe your employment status?
 
Work full time
 
Work part time
 
Unemployed
 
Student
 
 
Which category best describes your profession?
 
Blue collar, such as factory worker, maintenance worker, miner etc.
 
Gray collar, such as police officer, home care worker, computer technician veterinary technician, service etc.
 
Trade worker, such as electrician, construction worker, cook, carpenter, butcher, mechanic etc.
 
White collar/professional, usually requiring a B.A. or advanced degree
 
Marketing, sales or marketing research
 
 
How would you describe your employment status?
 
Work full time
 
Work part time
 
Student
 
Stay at home /homemaker
 
Unemployed
 
 
Do you, or does anybody else in your family, work for:
 
A packaged goods company
 
A toy company
 
A food and beverage company
 
Product development
 
Marketing research
 
A TV or movie studio
 
None of the above
 
 
Where have you shopped for your household in the past month?
 
Target
 
WalMart
 
Kohl’s
 
Costco
 
Department store
 
Sporting goods store
 
Supermarket

 
Please think back to all the non-alcoholic hot beverages you drank yesterday. Let’s start out by listing all of them. What beverages did you have… (check all that apply)
Coffee Tea Hot chocolate Hot milk Other
Before or during breakfast
Between breakfast and lunch
With lunch
After lunch but before dinner
With dinner
After dinner until you went to bed
 
 
Thinking now of your favorite hot drink you had yesterday. What was it?
 
Coffee
 
Tea
 
Hot chocolate
 
Hot milk
 
Other
 
 
 
If you had more than once yesterday, please indicate which time of day was your favorite:
 
Before or during breakfast
 
Between breakfast and lunch
 
With lunch
 
After lunch but before dinner
 
With dinner
 
After dinner until you went to bed
 
 
 
About what size was the ? As a frame of reference, Starbuck’s drinks come in 8 oz., 12 oz., 16 oz. and 20 oz.
   oz
 
 
Where did you get your ?
 
Made at home
 
Convenience store
 
Supermarket
 
Café/coffee house
 
Made at work
 
Other
 
 
 
 
Where did you drink your ? (Check all that apply if you continued drinking the same drink in more than one location)
 
At home
 
At work
 
In the car
 
On a bus/train
 
At a fitness center
 
While walking
 
Café/coffee shop
 
Restaurant
 
Other
 

 
 
How long it take you to finish your drink?
   minutes
 
 
 
Did your drink maintain a desired temperature throughout the time you drank it?
 
Yes
 
No, and I reheated it
 
No, but I didn’t reheat it
 
 
What type of container did you use to drink the ?
 
Disposable Cup
 
Reusable Plastic Travel Mug
 
Insulated Reusable Plastic Cup/Mug
 
Steel Travel Cup/ Mug
 
Plastic Desktop Mug
 
Steel Desktop Mug
 
Steel Insulated Vacuum Bottle
 
Glass / Glass Cup/Mug
 
Ceramic Cup/ Mug
 
Other
 
 
 
 
Did you use a lid for your container?
 
Yes
 
No
 
 
How satisfied are you with the container you used yesterday for your ?
 
Very satisfied
 
Somewhat satisfied
 
Neither satisfied nor dissatisfied
 
Somewhat dissatisfied
 
Very dissatisfied
 
 
Why would you say that you are ?
   
 
 
Does you container fit in the car’s cup-holder?
 
Yes
 
No
 
 
 
Are you satisfied with the ability of the container you use to hold the liquid without spilling, “sweating” and staining the car?
 
Yes
 
No
 
Now please think back to all the non-alcoholic cold beverages you drank yesterday. Let’s start out by listing all of them. What beverages did you have… (check all that apply)
Soft drinks Energy drinks Sports drinks Juice/lemonade Ice tea or Coffee Cold milk Bottled water Tap water Other
Before or during breakfast
Between breakfast and lunch
With lunch
After lunch but before dinner
With dinner
After dinner until you went to bed
 
 
Let’s think now of your favorite cold drink you had yesterday. What was it?
 
A soft drink
 
An energy drink
 
A sports drink
 
Juice or lemonade
 
Cold milk
 
Ice tea or coffee
 
Bottled water
 
Tap water
 
Other
 
 
 
If you had more than once yesterday, please indicate which time of day was your favorite:
 
Before or during breakfast
 
Between breakfast and lunch
 
With lunch
 
After lunch but before dinner
 
With dinner
 
After dinner until you went to bed
 
 
 
About what size was the ? As a frame of reference, McDonald’s drinks are 16 oz., 24 oz. and 32 oz. A can of soft drinks is 16 oz.
   oz
 
 
Where did you get your ?
 
From home
 
Convenience store/ liquor store/neighborhood grocery
 
Supermarket
 
Café/coffee shop
 
Vending machine
 
From work
 
Other
 
 
 
 
Where did you drink your ? (Check all that apply if you continued drinking the same drink in more than one location)
 
At home
 
At work
 
In the car
 
On a bus/train
 
At a fitness center
 
While walking
 
Café/coffee house
 
Restaurant
 
Other
 

 
 
How long it take you to finish your drink?
   minutes
 
 
 
Did you use ice in your drink to begin with?
 
Yes
 
No
 
 
Did your drink maintain a desired temperature throughout the time you drank it?
 
Yes
 
No, and I added ice
 
No, and I refrigerated it
 
No, but I did nothing about it
 
 
 
What type of container did you use to drink the ?
 
Disposable Cup
 
Disposable Bottle/Can
 
Reusable Plastic Cup
 
Insulated Reusable Plastic Cup/Mug
 
Steel Travel Cup/Mug
 
Steel Water Bottle
 
Steel Insulated Vacuum Bottle
 
Reusable Plastic Water Bottle
 
Glass Water Bottle
 
Glass / Glass Cup/Mug
 
Ceramic Cup /Mug
 
Other
 
 
 
Did you use a lid with your container?
 
Yes
 
No
 
 
 
How satisfied are you with the container you used yesterday for your ?
 
Very satisfied
 
Somewhat satisfied
 
Neither satisfied nor dissatisfied
 
Somewhat dissatisfied
 
Very dissatisfied
 
 
Why would you say that you are ?
   
 
 
Does you container fit in the car’s cup-holder?
 
Yes
 
No
 
 
 
Are you satisfied with the ability of the container you use to hold the liquid without spilling, “sweating” and staining the car?
 
Yes
 
No
 
 
Do you use the same reusable container for hot and cold beverages?
 
Yes
 
No
 
 
Why don’t you use the same containers?
   
 
 
Do you bring tap water with you from home in a reusable container or bottle?
 
Yes
 
No
 
 
Is the water…
 
Not filtered
 
Filtered at the tap
 
Filtered in a free standing device, such as Brita
 
 
What is the main reason you don’t take tap water from home?
 
I don’t drink water
 
It’s inconvenient/ a bother
 
I don’t like the taste
 
I’m concerned about the water’s safety
 
Other
 
 
Just a few more questions for classification purposes:

What is the annual income of your household?
 
$24,000 or under
 
$25,000 – 34,000
 
$35,000 - 50,000
 
$51,000 – 75,000
 
$76,000 – 100,000
 
$101,000- 125,000
 
$126,000 – 150,000
 
>$150,000
 
 
 
What is the highest level of education you have achieved?
 
High School
 
Some college
 
College graduate
 
Graduate school
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