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How many online clothing purchases have you made in the past twelve months?
 
None
 
1 - 2
 
3 - 4
 
5 or more
 
 
 
When was your last online clothing purchase?
 
Within the last month
 
Between 1 and 3 months ago
 
Between 3 and 6 months ago
 
Between 6 months and a year ago
 
More than a year ago
 
Have not made any purchases
 
 
 
During your most recent online purchase, what types of products did you buy? Select all that apply.
 
Womens appearal for self or a gift
 
Mens appearal for self or a gift
 
Childrens appearal
 
Bodycare products for self or a gift
 
Shoes
 
Books/Music/Electronics
 
Other
 

 
 
How important are each of the following when shopping for womens clothing online
Least Important Most Important N/A
Price
Fashion
Unique Products
Brand I know and trust
Free shipping
 
 
 
www.hoochieware.com
Have you ever visited Hoochieware.com
 
Yes
 
No
 
Not Sure
 
 
 
If you had $100.00 to spend at Hoochieware.com what would you buy. Please provide item names.
   
 
 
 
Did you find many things you wanted to buy?
 
Yes
 
No
 
Other
 
 
 
 
How likely is it that would visit and purchase from Hoochieware.com?
 
Very likely
 
Somewhat likely
 
Neutral
 
Somewhat unlikely
 
Very unlikely
 
Other
 
 
 
 
Do you know of any other sites that sell the same products at a better price? If so, what?
   
 
 
 
What is your age
 
15-25
 
26-35
 
36-47
 
48-59
 
Decline
 
Other
 
 
 
 
What is your household income
 
$5,000-$25,000
 
$26,000-$50,000
 
$51,000-$100,000
 
Over $100,000
 
Decline
 
Other
 

 
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