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Surveys
2015
March
H
Honda Fit
Honda Fit
Honda Fit market research
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Hello, please take the time to fill our 5 minute survey to help us on our school project pertaining to research on the automotive industry. Thank you.
Are you between the ages of 18-25?
Yes
No,"if your answer is NO, thank you. You can finish the survey now"
Are you considering purchasing a car in the next six months?
Yes
No,"if your answer is NO, thank you. You can finish the survey now"
How satisfied are you with the following:
Important
Neutral
Unimportant
A/C
Sunroof
Bluetooth
Leather seats
Heated seats
Navigation
Spoiler
Rear camera
Roof rack
Premium audio system
What is your ideal price range for a new Subcompact Car?
Less than $10,000
$10,000-$15,000
$15,001-$20,000
$20,001-$25,000
Over $25,000
How many kilometers do you drive per year? If you don't drive, How many kilometers would you drive if you did?
Less than 10,000 km
10,000 km-15,000 km
15,001 km-20,000 km
20,001 km-25,000 km
More than 25,0000 km
How would you rate the value each automaker provides in terms of features?
Honda
Toyota
Hyundai
Mazda
Ford
Dodge
Volkswagen
When would you drive a Subcompact Car? Subcompact Car being a car smaller than a Compact Car but larger than a Micro Car.
Summer only
Winter Only
All year round
I would not drive a subcompact car
Other
How would you rate the value proposition of the Honda Fit? "The Honda Fit is equipped with a 1.5L 4 Cylinder engine, 6 speed manual transmission, (optional CVT), cloth seats, and 4-wheel ABS for the price of $16,070"
Very Good
Good
Barely Acceptable
Poor
Very Poor
I am not familiar with the Honda Fit
Which change would you most like to see in new Subcompact Cars?
Would you consider buying a Honda Fit? Why or why not?
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