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Hello and thank you for your time today. As we mentioned in our email, we are conducting a survey on behalf of The Children's Place. We would like to invite you to take a 5-7 minute survey and earn a coupon for 20% off your next purchase of $30 or more at The Children's Place.

Your answers will help us improve so please provide honest feedback. All information will be confidential.
 
 
 
* Did you browse at The Children's Place during September or October?
 
Yes
 
No
 
 
 
* Did you make a purchase at The Children's Place during September or October?
 
Yes
 
No
 
 
 
* What were the main reasons you visited The Children's Place during this time period? (Please check all that apply)
 
To participate in a store sale
 
My child(ren) wanted to go
 
Needed specific clothing/accessories for my child(ren)
 
To redeem a coupon offer from a previous purchase
 
I did not visit The Children's Place
 
To redeem a coupon offer from USPS mail
 
To purchase a gift
 
To redeem a coupon offer from an email
 
Heard a commercial on the radio about it
 
Stopped in randomly while already out shopping
 
To use a gift card
 
Other
 

 
 
 
* Did you hear The Children's Place’s commercial on the radio that aired in September and October?
 
Yes
 
No
 
 
Please rate how much you agree with the following: The commercial was…
Absolutely Disagree Somewhat Disagree Somewhat Agree Absolutely Agree
* Creative
* Believable
* Effective in its message
* Memorable
* Interesting
 
 
 
* Did you like the commercial?
 
Yes, it was excellent
 
Yes, it was good but could be better
 
No, it needs some improvement
 
No, it was terrible
 
 
 
* Did the commercial change your opinion of The Children's Place?
 
Yes, positively
 
Yes, negatively
 
No difference in opinion
 
 
 
* Did the commercial influence you to purchase from The Children's Place over another retailer you may have shopped at?
 
Yes
 
No
 
 
 
* Of the following phrases, which do you remember being in the advertisement? (Please check all that apply)
 
Go-to Place for all the Kids’ Clothes
 
Head-to-Toe Outfits
 
Holiday Collection
 
Great Fashion
 
Amazing Prices
 
Ready for Fall, Class Pictures, and the Holidays
 
Enter the Place Kids Model Search
 
Eye-catching Window Displays
 
Limitless Color Choices
 
Wide Variety of Styles
 
Really Cute Stuff for Baby

 
 
 
Please take a moment to listen to the 30 second commercial.


 
 
After hearing the commercial now, please rate how much you agree with the following: The commercial was…
Absolutely Disagree Somewhat Disagree Somewhat Agree Absolutely Agree
* Creative
* Effective in its message
* Interesting
* Believable
* Memorable
 
 
 
* Do you like the commercial after hearing it now?
 
Yes, it was excellent
 
Yes, it was good but could be better
 
No, it needs some improvement
 
No, it was terrible
 
 
 
* Of the following phrases that were in the commercial, which do you feel identify The Children's Place? (Please select all that apply)
 
Go-to Place for all the Kids’ Clothes
 
Head-to-Toe Outfits
 
Holiday Collection
 
Great Fashion
 
Amazing Prices
 
Ready for Fall, Class Pictures, and the Holidays
 
Enter the Place Kids Model Search

 
 
 
* Does the commercial change your opinion of The Children's Place?
 
Yes, positively
 
Yes, negatively
 
No difference in opinion
 
 
 
* Are you more interested in shopping at The Children's Place after listening to the commercial?
 
Yes
 
No
 
 
 
Do you have any other comments for The Children's Place about the Radio Commercial?
   
 
 
 

Just For The Record

The following demographic questions are to make sure we listen to all types of customers. All answers will be kept confidential.
 
 
* What is your age?
   
 
 
 
* What is your gender?
 
Female
 
Male
 
 
 
* How many children (or grandchildren) do you purchase clothing for?
   
 
 
What are the ages & genders of the children you purchase clothing for?

Please check all that apply

Boy Girl N/A
* 0-12 months
* 1-3 years old
* 4-6 years old
* 7-10 years old
* 11-13 years old
 
 

* Roughly speaking, in what range does your total annual family income fall?
 
Under $25,000
 
$25-35,000
 
$35-50,000
 
$50-75,000
 
$75-100,000
 
$100-150,000
 
Over $150,000
 
Prefer not to answer
 
 

* Which of the following categories best describes your ethnic background?
 
Caucasian/White
 
African American
 
Latino/Hispanic
 
Asian
 
Prefer not to answer
 
Other
 
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