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  1. Surveys
  2. 2009
  3. November
  4. H
  5. Holiday Product -Boys
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Hello!


Thank you for your time today. As we mentioned in the e-mail, we are conducting a survey on behalf of The Children's Place.


We would like to invite you to take a 15 minute survey and earn a coupon for 20% off your next purchase at The Children's Place



Your answers will help us improve our products, services and store environment. We need your honest opinions on the questions to come. All information you provide will be kept strictly confidential and will not be used for selling purposes.



Please start with the survey now by clicking on the Continue button below.
 
 

* Which of the following best describes how often you are involved in the purchase of clothing for children ages 10 and under - either for your own children or for children you are close to?
 
Always
 
Almost always
 
Sometimes
 
Rarely
 
Never
 
 

* Do you work for any of the following types of companies:

  • a retailer

  • an advertising agency

  • a research firm

  • a children's products company?
 
Yes
 
No
 
 
 
* Have you visited a Children's Place location or shopped on the website in the past year?
 
Yes
 
No
 
 
 
How about in the past 6 months?
 
Yes
 
No
 
 
 
Have you made a purchase at The Children's Place in the past 6 months?
 
Yes
 
No
 
 
 
Thank you for your time today. The following questions are about products you may find in a Children's Place store. Please rate the products as if you were shopping in each respective department. We would like your honest feedback on what you think about these products. Your opinions will help The Children's Place on perfecting what you the customer is looking for in our stores.

Please be as open and honest as possible.

Thank you!
 
 
Big Boys Graphic Thermal Tees

Please answer the following questions with these product above in mind. Rate the following choices on a scale from 1-5 where 1 equals "I Hate the Graphic" and 5 equals "I Love the Graphic".

1 - I hate the graphic 2 3 4 5 - I love the graphic
Thermal A
Thermal B
Thermal C
Thermal D
Thermal E
Thermal F
Thermal G
Thermal H
Thermal I
 
 

Why do you dislike the Graphic?

(Check all that apply)

 
 
 
 
 
Big Boys Graphic Thermal Tees

Please answer the following questions with these product above in mind. Rate the following choices on a scale from 1-5 where 1 equals "I Hate the Shirt Color" and 5 equals "I Love the Shirt Color".

1 - I hate the shirt color 2 3 4 5 - I love the shirt color
Thermal A
Thermal B
Thermal C
Thermal D
Thermal E
Thermal F
Thermal G
Thermal H
Thermal I
 
 
Big Boys Graphic Thermal Tees - $12.50

Please answer the following questions with these products above in mind. Rate the following choices on a scale from 1-5 where 1 equals completely disagree and 5 equals completely agree

For additional details on this product please click here

1 - Completely Disagree 2 3 4 5 - Completely Agree
My child could wear these anywhere (ex. School, Playground, Holiday Dinner)
At the price, this product is an excellent value
These products remind me of The Children's Place
I could find these types of products at many other retailers
I would change the silhouette (body/cut)
My children don't like to wear thermal tops
I would add embellishments (ex. patches)
I could easily create outfits with these products
 
If you were in the market for boys tops...
Not likely at all Not likely Might or might not Likely Very likely
How likely would you be to purchase these products?
 
 
Do you have any other comments about this shirt?
   
 
 
Baby Boys Thermal Stripe Shirt

Please answer the following questions with these product above in mind. Rate the following choices on a scale from 1-5 where 1 equals "I Hate the Shirt Color" and 5 equals "I Love the Shirt Color".

1 - I hate the shirt color 2 3 4 5 - I love the shirt color
Thermal A
Thermal B
Thermal C
Thermal D
Thermal E
Thermal F
 
 
Baby Boys Thermal Stripe Shirt - $12.50


Please answer the following questions with the product above in mind. Rate the following choices on a scale from 1-5 where 1 equals completely disagree and 5 equals completely agree

For additional details on this product please click here

1 - Completely Disagree 2 3 4 5 - Completely Agree
I would change the silhouette (body/cut)
These products remind me of The Children's Place
I could easily create outfits with these products
I don't like the stripes on the shirts
At the price, this product is an excellent value
I could find these types of products at many other retailers
I would add embellishments (ex. patches)
My child could wear this anywhere (ex. School, Playground, Holiday Dinner)
 
If you were in the market for boys tops...
Not likely at all Not likely Might or might not Likely Very likely
How likely would you be to purchase this product?
 
 
Do you have any other comments about this shirt?
   
 
 
Big Boys Bold Stripe Half-Zip Sweater - $19.50


Please answer the following questions with the product above in mind. Rate the following choices on a scale from 1-5 where 1 equals completely disagree and 5 equals completely agree

For additional details on this product please click here

1 - Completely Disagree 2 3 4 5 - Completely Agree
My child could wear this anywhere (ex. School, Playground, Holiday Dinner)
I would add embellishments (ex. patches)
I prefer full-zip over half-zip
I don't like the stripes on the shirt
I wish it had a hood
At the price, this product is an excellent value
This product reminds me of The Children's Place
I could easily create outfits with this product
I would change the silhouette (body/cut)
I could find this type of product at many other retailers
I love this product's color
 
If you were in the market for boys tops...
Not likely at all Not likely Might or might not Likely Very likely
How likely would you be to purchase this product?
 
 
Do you have any other comments about this sweater?
   
 
 
Big Boys Striped Half-Zip Sweater - $19.50


Please answer the following questions with the product above in mind. Rate the following choices on a scale from 1-5 where 1 equals completely disagree and 5 equals completely agree

For additional details on this product please click here

1 - Completely Disagree 2 3 4 5 - Completely Agree
I would change the silhouette (body/cut)
I don't like the stripes on the shirt
I would add embellishments (ex. patches)
I wish it had a hood
I love this product's color
This product reminds me of The Children's Place
My child could wear this anywhere (ex. School, Playground, Holiday Dinner)
I could easily create outfits with this product
At the price, this product is an excellent value
I prefer full-zip over half-zip
I could find this type of product at many other retailers
 
If you were in the market for boys tops...
Not likely at all Not likely Might or might not Likely Very likely
How likely would you be to purchase this product?
 
 
Do you have any other comments about this sweater?
   
 
 

Now please compare the two products. Which product do you prefer...
Product A Product B
Style
Color
Pattern
Ability to match with other clothing
Overall
 
 
Why?
   
 
 
Big Boys Sweater Vest- $16.50

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Please answer the following questions with the product above in mind. Rate the following choices on a scale from 1-5 where 1 equals completely disagree and 5 equals completely agree

1 - Completely Disagree 2 3 4 5 - Completely Agree
This product reminds me of The Children's Place
I would change the silhouette (body/cut)
I could easily create outfits with this product
I would add more embellishments (ex. patches)
I love this product's color
I wouldn't dress my son in vests
My child would only wear it during the holidays
I hate the pattern
At this price, it's an excellent value
I could find this type of product at many other retailers
 
If you were in the market for boys vests...
Not likely at all Not likely Might or might not Likely Very likely
How likely would you be to purchase this product?
 
 
Do you have any other comments about this vest?
   
 
 
Baby Boys Fleece Pants

Please answer the following questions with these product above in mind. Rate the following choices on a scale from 1-5 where 1 equals "I Hate the Pants Color" and 5 equals "I Love the Pants Color".

1 - I hate the pants color 2 3 4 5 - I love the pants color
Fleece Pants A
Fleece Pants B
Fleece Pants C
Fleece Pants D
Fleece Pants E
 
 
Baby Boys Fleece Pants - 2 for $20 or $12.50 each


Please answer the following questions with the product above in mind. Rate the following choices on a scale from 1-5 where 1 equals completely disagree and 5 equals completely agree.

For additional details on this product please click here

1 - Completely Disagree 2 3 4 5 - Completely Agree
These products are too plain
I could easily create outfits with these products
At the price, this product is an excellent value
I would change the silhouette (body/cut)
I could find these types of product at many other retailers
These products remind me of The Children's Place
I would add more embellishments (ex. patches)
I don't buy fleece pants for my children
I love the elastic waist
I would change the leg opening
 
If you were in the market for boys bottoms...
Not likely at all Not likely Might or might not Likely Very likely
How likely would you be to purchase this product?
 
 
Do you have any other comments about these pants?
   
 
 
Big Boys Pull on Wind Pants

Please answer the following questions with these product above in mind. Rate the following choices on a scale from 1-5 where 1 equals "I Hate the Pants Color" and 5 equals "I Love the Pants Color".

1 - I hate the pants color 2 3 4 5 - I love the pants color
Wind Pants A
Wind Pants B
Wind Pants C
Wind Pants D
 
 
Big Boys Pull On Wind Pants - $16.50


Please answer the following questions with the product above in mind. Rate the following choices on a scale from 1-5 where 1 equals completely disagree and 5 equals completely agree.

For additional details on this product please click here

1 - Completely Disagree 2 3 4 5 - Completely Agree
I could easily create outfits with these products
I could find these types of products at many other retailers
At the price, this product is an excellent value
I would change the silhouette (body/cut)
These products remind me of The Children's Place
I would change the leg opening
I would add more embellishments (ex. patches)
I would remove the patch
My child could wear these anywhere (ex. School, Playground, Holiday Dinner)
I love the elastic waist
 
If you were in the market for boys bottoms...
Not likely at all Not likely Might or might not Likely Very likely
How likely would you be to purchase this product?
 
 
Do you have any other comments about these pants?
   
 
 
Big Boys Utility Cord Pants

Please answer the following questions with these product above in mind. Rate the following choices on a scale from 1-5 where 1 equals "I Hate the Pants Color" and 5 equals "I Love the Pants Color".

1 - I hate the pants color 2 3 4 5 - I love the pants color
Cord Pants A
Cord Pants B
Cord Pants C
Cord Pants D
Cord Pants E
 
 
Big Boys Utility Cord Pants - $19.50


Please answer the following questions with the product above in mind. Rate the following choices on a scale from 1-5 where 1 equals completely disagree and 5 equals completely agree.

For additional details on this product please click here

1 - Completely Disagree 2 3 4 5 - Completely Agree
My child could wear these anywhere (ex. School, Playground, Holiday Dinner)
I would change the leg opening
I would change the silhouette (body/cut)
I don't like corduroy pants
Thes products remind me of The Children's Place
I would add more embellishments (ex. patches)
At the price, this product is an excellent value
I could easily create outfits with these product
I could find these types of products at many other retailers
These products are too plain
 
If you were in the market for boys bottoms...
Not likely at all Not likely Might or might not Likely Very likely
How likely would you be to purchase this product?
 
 
Do you have any other comments about these pants?
   
 
 
Big Boys Pull On Cargo Pants

Please answer the following questions with these product above in mind. Rate the following choices on a scale from 1-5 where 1 equals "I Hate the Pants Color" and 5 equals "I Love the Pants Color".

1 - I hate the pants color 2 3 4 5 - I love the pants color
Pants A
Pants B
Pants C
Pants D
Pants E
 
 
Big Boys Pull On Cargo Pants - $16.50

Please answer the following questions with the product above in mind. Rate the following choices on a scale from 1-5 where 1 equals completely disagree and 5 equals completely agree.

For additional details on this product please click here

1 - Completely Disagree 2 3 4 5 - Completely Agree
At the price, this product is an excellent value
These products are too plain
My child could wear this anywhere (ex. School, Playground, Holiday Dinner)
I love the elastic waist
I could easily create outfits with these products
I would change the silhouette (body/cut)
I would add more embellishments (ex. patches)
These products remind me of The Children's Place
I love the side pockets
I could find these types of products at many other retailers
I would change the leg opening
 
If you were in the market for boys bottoms...
Not likely at all Not likely Might or might not Likely Very likely
How likely would you be to purchase this product?
 
 
Do you have any other comments about these pants?
   
 
 
Big Boys Cotton PJ's - $16.50


Please answer the following questions with the product above in mind. Rate the following choices on a scale from 1-5 where 1 equals completely disagree and 5 equals completely agree

1 - Completely Disagree 2 3 4 5 - Completely Agree
I would change the graphic on the top
I would change the silhouette (body/cut)
I hate the pattern on the pants
This product reminds me of The Children's Place
I could find this type of product at many other retailers
I would change the neck ringer color
I love this product's color
At the price, this product is an excellent value
 
If you were in the market for boys sleepwear...
Not likely at all Not likely Might or might not Likely Very likely
How likely would you be to purchase this product?
 
 
Do you have any other comments about these pjs?
   
 
 
Big Boys Cotton PJ's - $14.50


Please answer the following questions with the product above in mind. Rate the following choices on a scale from 1-5 where 1 equals completely disagree and 5 equals completely agree

For additional details on this product please click here

1 - Completely Disagree 2 3 4 5 - Completely Agree
I would change the silhouette (body/cut)
I would change the color of the rib-knit trim at neck, sleeve & leg
This product reminds me of The Children's Place
I could find this type of product at many other retailers
At the price, this product is an excellent value
I love this product's color
I love the stripes
 
If you were in the market for boys sleepwear...
Not likely at all Not likely Might or might not Likely Very likely
How likely would you be to purchase this product?
 
 
Do you have any other comments about these pjs?
   
 
 

Now please compare the two products. Which product do you prefer...
Product A Product B
Style
Color
Silhouette (Body/Cut)
Pattern
Ability to match with other clothing
Overall
 
 
Why?
   
 
 
Newborn Puffer Jacket - $29.50


Please answer the following questions with the product above in mind. Rate the following choices on a scale from 1-5 where 1 equals completely disagree and 5 equals completely agree

For additional details on this product please click here

1 - Completely Disagree 2 3 4 5 - Completely Agree
I love the pattern
At the price, this product is an excellent value
I would add embellishments (ex. patches)
It looks too puffy
I could find this type of product at many other retailers
This product reminds me of The Children's Place
I love this product's color
I would change the silhouette (body/cut)
 
If you were in the market for boys outerwear...
Not likely at all Not likely Might or might not Likely Very likely
How likely would you be to purchase this product?
 
 
Do you have any other comments about this jacket?
   
 
 
 
Only a few more questions...
 
 
Adult Fleece PJ's - $29.50


Please answer the following questions with the product above in mind. Rate the following choices on a scale from 1-5 where 1 equals completely disagree and 5 equals completely agree

For additional details on this product please click here

1 - Completely Disagree 2 3 4 5 - Completely Agree
I love this products color
I would add embellishments (ex. rhinestones, patches)
I prefer cotton pjs over fleece
I don't like collars on sleepwear
I would never wear this as an adult
At the price, this product is an excellent value
This product reminds me of The Children's Place
I love the pattern
I could find this type of product in a Wal*Mart
I would purchase this for my child
 
If you were in the market for sleepwear...
Not likely at all Not likely Might or might not Likely Very likely
How likely would you be to purchase this product?
 
 
Do you have any other comments about these pjs?
   
 
 
Adult Fleece PJ's - $29.50


Please answer the following questions with the product above in mind. Rate the following choices on a scale from 1-5 where 1 equals completely disagree and 5 equals completely agree

1 - Completely Disagree 2 3 4 5 - Completely Agree
I love this products color
I would add embellishments (ex. rhinestones, patches)
I would purchase this for my child
I would never wear this as an adult
I prefer cotton pjs over fleece
I could find this type of product in a Wal*Mart
At the price, this product is an excellent value
I love the pattern
I don't like "feet" on pj's
I don't like collars on sleepwear
This product reminds me of The Children's Place
 
If you were in the market for sleepwear...
Not likely at all Not likely Might or might not Likely Very likely
How likely would you be to purchase this product?
 
 
Do you have any other comments about these pjs?
   
 
 

Now please compare the two products. Which product do you prefer for adults...
Product A Product B
Style
Silhouette (Body/Cut)
Ability to match with other clothing
Overall
 

Now please compare the two products. Which product do you prefer for children...
Product A Product B
Style
Silhouette (Body/Cut)
Ability to match with other clothing
Overall
 
 
Why?
   
 
 
 

Just For The Record

The following demographic questions are to make sure we listen to all types of customers. All answers will be kept confidential.
 
 
How many children do you have?
   
 
 
 
What ages & genders are your children?

Please check all that apply

 
Newborn Girls (0-12 months)
 
Baby Girls (1-3 years old)
 
Big Girls (4-6 years old)
 
Tween Girls (7-10 years old)
 
Newborn Boys (0-12 months)
 
Baby Boys (1-3 years old)
 
Big Boys (4-6 years old)
 
Tween Boys (7-10 years old)
 
Other
 

 
 

Roughly speaking, in what range does your total annual family income fall?
 
Under $25,000
 
$25-35,000
 
$35-50,000
 
$50-75,000
 
$75-100,000
 
$100-150,000
 
Over $150,000
 
Prefer not to answer
 
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