Hannaford Study | QuestionPro

* Interviewer Name:

* Franchisee: (On Sheet)

Good Morning/Afternoon/Evening, my name is [insert] from Rural Press. We are conducting a 5 minute survey on behalf of Hannaford Seeds, they are looking to enhance their service in your area. We are not looking to sell you anything; we would appreciate your honest opinions regarding your experiences with your local franchisee.

* Do you know the name of your seed grading and treatment operator?

* How long have you been using Hannaford services for your seed grading and treatment needs?

First time

Repeat Customer

* Can you recall the last time you used them?

* Who normally makes the initial contact between yourself and Hannaford to request their services?

Yourself

Hannaford Operator

We would like to gain an understanding of your experiences when dealing with your local Hannaford franchise. I am going to read you a number of attributes that we feel are important to the overall service and performance of our stores.

Based on how successfully you feel these attributes are met by your operator please rate these on a scale of 1 to 10, where 1 is Very Unsuccessful and 10 is Very Successful.

	Very Unsuccessful	2	3	4	5	6	7	8	9	Very Successful
* Contacting you to confirm appropriate timing for your seed grading?

* Effective organisation of your seed grading and seed treatment requirements during this contact?

* You were also offered appropriate and knowledgeable seed treatment recommendations during this contact?

* Your satisfaction level that your requirements were fully understood following this contact?

* The level of care taken and quality of work during your seed grading and seed treatment application?

* The level of care taken and quality of worksite clean-up following your seed grading and seed treatment application?

* Ensuring that you were completely satisfied with all aspects of the sales experience prior to an invoice

* How likely is it that you would recommend your local Hannafords operator to your friends and colleagues? (On a scale of 1 to 10 where 1 is Not at all and 10 is Very Likely)

* What is the most important improvement that would influence you to recommend their services to others?

* I notice you have given them a very high rating, can you explain to me why this is the case?

* Do you recall receiving the Hannaford Seed Sense magazine in the mail?

Yes

No

* How valuable do you find this magazine and its content for you operation?

Very Valuable

Somewhat Valuable

Not valuable

Do not read it

* What do you normally do with your copy of Seed Sense once you have read it?

Keep it handy as a personal reference

Pass it on to family or other farmers

File it in your office

Throw the magazine away

* Do you recall hearing radio advertisements for Hannaford services in recent months?

Yes

No

* Over the past few months do you recall observing the ‘contact information’ for Hannaford franchisees in the *Local Agricultural Newspaper*? (Farm Weekly, Stock Journal, Stock & Land, Southern Weekly)

Yes

No

* Do you have any comments, either positive, or negative that you would like to make regarding your local Hannaford franchise?

* Finally, Can you please confirm your postcode?