Handgemaaktbrood

Questionnaire High Quality Hand Made Bread

We are students from a Dutch university in Amsterdam. We are doing market research for a company, which specializes in hand made bread. The company has been successful in the Dutch market and would like to expand to Denmark.

What is your gender?

Male

Female

What is the size of your household?

1-2

3-4

5+

What is your age?

0-24

25-45

46-65

66+

What is your average monthly net income?

0-1000

1001-2000

2001-3000

3000 +

How many loaves of bread do you purchase in a week?

0

1-2

3-4

5+

Where do you mostly purchase your bread?

Supermarket

Bakery

Varies per situation

Other

What type of bread do you purchase weekly? Please, list the one type that you purchase most frequently

Section B: Specific Information

The company we are researching delivers high quality, hand made bread to specialized bakeries. We would like to know your opinion on the following statements.

Do you have any additional thoughts about high quality hand made bread?

Nyenrode New Business School 2014