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| Thank you for agreeing to participate! First, we would like to get your opinions on some of the golf brands below. |
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Please select the golf equipment brand(s) you most associate with each of the characteristics listed below. If you’re unsure, take your best guess. If you have absolutely no idea, select don’t know.
(SELECT ALL THAT APPLY)
Note: Please approach this question by first reading the attribute (row), then selecting the brands in each column that correspond.
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| Now, we would like you to update for us what is in your bag in the following categories: drivers and irons. We apologize if you recently answered this question when you joined the panel, but with all the new 2012 products now in the marketplace, we would like to adjust our records for those of you who may have updated your equipment. |
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* Please choose the DRIVER brand you currently use most often?
Select brand from drop down menu |
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| * Which specific Callaway driver do you play with most often? |
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| * Which specific Taylormade driver do you play with most often? |
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* Which brand of IRONS do you currently use most often?
Select brand from drop down menu |
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| * Which specific model of Callaway irons do you play with most often? |
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| * Which specific model of Taylormade irons do you play with most often? |
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On the previous page, you told us which brands of products you use in the following categories, please tell us how likely you are to recommend them.
Please rate your likelihood to recommend on a scale of 0 to 10 with 10 being “Extremely likely” and 0 being “Extremely unlikely.”
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| Please share with us the reasons for your driver rating. Click here to review our policy regarding comments you give us through surveys. | | | | Please share with us the reasons for your iron rating. Click here to review our policy regarding comments you give us through surveys. | | |
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Now, please look at the attributes below, all of which may contribute as factors that cause people to recommend or promote a specific brand.
Which factors most influence your likelihood of recommending a particular brand of golf equipment? (scale 1 to 5: 1=not important at all and 5=very important)
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Please read the description carefully, in its entirety, before proceeding to the subsequent questions.
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* Assuming you are in the market for a new set of IRONS, which statement best describes how you feel about buying the one described in the concept statement?
For description of the concept, Click HERE |
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* When would you purchase the IRONS? Provide best estimate if you aren’t sure.
For description of the concept, Click HERE |
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* Based on the product information, which statement best describes how much you think you would LIKE or DISLIKE the Irons? (SELECT ONE)
For description of the concept, Click HERE |
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| What is there about the IRONS that you think you would LIKE? (TYPE IN YOUR ANSWER. PLEASE BE AS SPECIFIC AS POSSIBLE). For description of the concept, Click HERE.
Click here to review our policy regarding comments you give us through surveys. | | |
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| What is there about the IRONS that you think you would DISLIKE? (TYPE IN YOUR ANSWER. PLEASE BE AS SPECIFIC AS POSSIBLE). For description of the concept, Click HERE.
Click here to review our policy regarding comments you give us through surveys. | | |
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| For description of the concept, Click HERE |
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* How do you feel about the QUALITY of this IRON SET? (SELECT ONE)
To review the description again, please click the link on the top of the page. |
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* How would you rate this IRON set in terms of being NEW and DIFFERENT from other irons currently available? (SELECT ONE)
To review the description again, please click the link on the top of the page. |
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* How BELIEVABLE do you find the claims about this IRON set? (SELECT ONE)
To review the description again, please click the link on the top of the page. |
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* How likely would this IRON set be to SOLVE A PROBLEM or FULFILL A NEED for you? (SELECT ONE)
To review the description again, please click the link on the top of the page. |
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* How likely would you be to RECOMMEND this product to a playing partner or friend? (SELECT ONE)
To review the description again, please click the link on the top of the page. |
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As a member of the Golf Research Panel, you will occasionally be asked to provide feedback on new product concepts representing major golf equipment brands. Today's questions are being asked on behalf of Callaway Golf. Please click on the link below to view the concept and enjoy!
Click 'Continue' to view concept. |
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Please read the description carefully, in its entirety, before proceeding to the subsequent questions.
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* Assuming you are in the market for a new set of IRONS, which statement best describes how you feel about buying the one described in the concept statement?
For description of the concept, Click HERE |
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* When would you purchase the IRONS? Provide best estimate if you aren’t sure.
For description of the concept, Click HERE |
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* Based on the product information, which statement best describes how much you think you would LIKE or DISLIKE the Irons? (SELECT ONE)
For description of the concept, Click HERE |
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| What is there about the IRONS that you think you would LIKE? (TYPE IN YOUR ANSWER. PLEASE BE AS SPECIFIC AS POSSIBLE). For description of the concept, Click HERE.
Click here to review our policy regarding comments you give us through surveys. | | |
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| What is there about the IRONS that you think you would DISLIKE? (TYPE IN YOUR ANSWER. PLEASE BE AS SPECIFIC AS POSSIBLE). For description of the concept, Click HERE.
Click here to review our policy regarding comments you give us through surveys. | | |
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| For description of the concept, Click HERE |
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* How do you feel about the QUALITY of this IRON SET? For description, click here. (SELECT ONE)
To review the description again, please click the link on the top of the page. |
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* How would you rate this IRON set in terms of being NEW and DIFFERENT from other irons currently available? (SELECT ONE)
To review the description again, please click the link on the top of the page. |
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* How BELIEVABLE do you find the claims about this IRON set? (SELECT ONE)
To review the description again, please click the link on the top of the page. |
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* How likely would this IRON set be to SOLVE A PROBLEM or FULFILL A NEED for you? (SELECT ONE)
To review the description again, please click the link on the top of the page. |
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* How likely would you be to RECOMMEND this product to a playing partner or friend? (SELECT ONE)
To review the description again, please click the link on the top of the page. |
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As a member of the Golf Research Panel, you will occasionally be asked to provide feedback on new product concepts representing major golf equipment brands. Today's questions are being asked on behalf of Callaway Golf. Please click on the link below to view the concept and enjoy!
Click 'Continue' to view concept. |
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Please read the description carefully, in its entirety, before proceeding to the subsequent questions.
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* Assuming you are in the market for a new set of IRONS, which statement best describes how you feel about buying the one described in the concept statement?
For description of the concept, Click HERE |
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* When would you purchase the IRONS? Provide best estimate if you aren’t sure.
For description of the concept, Click HERE |
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* Based on the product information, which statement best describes how much you think you would LIKE or DISLIKE the Irons? (SELECT ONE)
For description of the concept, Click HERE |
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| What is there about the IRONS that you think you would LIKE? (TYPE IN YOUR ANSWER. PLEASE BE AS SPECIFIC AS POSSIBLE). For description of the concept, Click HERE.
Click here to review our policy regarding comments you give us through surveys. | | |
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| What is there about the IRONS that you think you would DISLIKE? (TYPE IN YOUR ANSWER. PLEASE BE AS SPECIFIC AS POSSIBLE). For description of the concept, Click HERE.
Click here to review our policy regarding comments you give us through surveys. | | |
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| For description of the concept, Click HERE |
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* How do you feel about the QUALITY of this IRON SET? (SELECT ONE)
To review the description again, please click the link on the top of the page. |
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* How would you rate this IRON set in terms of being NEW and DIFFERENT from other irons currently available? (SELECT ONE)
To review the description again, please click the link on the top of the page. |
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* How BELIEVABLE do you find the claims about this IRON set? (SELECT ONE)
To review the description again, please click the link on the top of the page. |
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* How likely would this IRON set be to SOLVE A PROBLEM or FULFILL A NEED for you? (SELECT ONE)
To review the description again, please click the link on the top of the page. |
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* How likely would you be to RECOMMEND this product to a playing partner or friend? (SELECT ONE)
To review the description again, please click the link on the top of the page. |
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As a member of the Golf Research Panel, you will occasionally be asked to provide feedback on new product concepts representing major golf equipment brands. Today's questions are being asked on behalf of Callaway Golf. Please click on the link below to view the concept and enjoy!
Click 'Continue' to view concept. |
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Please read the description carefully, in its entirety, before proceeding to the subsequent questions.
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* Assuming you are in the market for a new set of IRONS, which statement best describes how you feel about buying the one described in the concept statement?
For description of the concept, Click HERE |
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* When would you purchase the IRONS? Provide best estimate if you aren’t sure.
For description of the concept, Click HERE |
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* Based on the product information, which statement best describes how much you think you would LIKE or DISLIKE the Irons? (SELECT ONE)
For description of the concept, Click HERE |
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| What is there about the IRONS that you think you would LIKE? (TYPE IN YOUR ANSWER. PLEASE BE AS SPECIFIC AS POSSIBLE). For description of the concept, Click HERE.
Click here to review our policy regarding comments you give us through surveys. | | |
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| What is there about the IRONS that you think you would DISLIKE? (TYPE IN YOUR ANSWER. PLEASE BE AS SPECIFIC AS POSSIBLE). For description of the concept, Click HERE.
Click here to review our policy regarding comments you give us through surveys. | | |
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| For description of the concept, Click HERE |
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| * How do you feel about the QUALITY of this IRON SET? (SELECT ONE) To review the description again, please click the link on the top of the page. |
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* How would you rate this IRON set in terms of being NEW and DIFFERENT from other irons currently available? (SELECT ONE)
To review the description again, please click the link on the top of the page. |
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* How BELIEVABLE do you find the claims about this IRON set? (SELECT ONE)
To review the description again, please click the link on the top of the page. |
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* How likely would this IRON set be to SOLVE A PROBLEM or FULFILL A NEED for you? (SELECT ONE)
To review the description again, please click the link on the top of the page. |
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* How likely would you be to RECOMMEND this product to a playing partner or friend? (SELECT ONE)
To review the description again, please click the link on the top of the page. |
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