Group 8- Sip & Swirl Pre-Taste Survey

How much do you typically spend on a bottle of wine?

<$3

$3- $6.99

$7- $13.99

$14- $24.99

$25+

Evaluate the following statements.

	Strongly Disagree	Disagree	Neither Disagree Nor Agree	Agree	Strongly Agree
I believe I can easily differentiate between a cheaper and a more expensive bottle of red wine.

My wine preference stays constant.

I take my time to consider several factors that are important to me before purchasing a red wine.

I prefer the taste of a more expensive red wine.

I choose wine based on the vineyard I frequently purchase from.

I choose wine based on the look of the label.

I choose a wine based on the shape of the bottle.

I tend to randomly select a wine.

My wine selection depends on the occasion.

I select my wine based on taste.

On a scale from 1-7, how sophisticated do you consider your palate for wine?
(With 7 being extremely sophisticated and 1 being not sophisticated)

How often do you purchase wine?

What factors do you consider when purchasing wine?

Price

Availability (what is on the shelf)

Taste

Origin

Familiarity with the brand

What my parents/friends tend to purchase

Other (please describe)

Please rank (1-5) the following in order of most frequently purchased: