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  1. Surveys
  2. 2014
  3. January
  4. G
  5. group 13 e-commerce
0%
Exit Survey
 
 
experts4kids

The idea is an online encyclopedia for children. The content will be provided by big companies (world market leaders) which write factual, age-based articles and may include pictures/videos/media that includes corporate identety (such as their logo). The articles will be tendered and the companies will pay for being allowed to write the article (such as BMW might want to write about "How does a car drive?"). This way, the companies will achieve that children will connect their brand names with learned content. Additionally, as many companies from different branches will be present on that platform, they will link people to each other's websites and thus, advertise each other. The business will be a for profit social enterprise which means that a great portion of the money will be given to social projects and the companies will be able to regard those portions as donations (benefits them with their taxes).
 
 
 
What is your overall impression of the business idea?
 
very bad
 
bad
 
etsi kai etsi
 
good
 
very good

 
 
 
Can you imagine that this business model is generating profit?
 
no
 
maybe
 
yes
 
heck yes!
 
 
 
When you do research on the internet, what content do you regard as more trustworthy and informative: Articles written by independent people or content provded by experts from world market leaders?
 
Articles written by independent people
 
neither one
 
content provded by experts from world market leaders
 
 
 
As a child, have you watched educational TV shows?
 
no
 
sometimes
 
often
 
 
 
If you have watched educational TV shows as a child, can you remember seeing certain brand names shown in the documentary (e.g. if a factory was shown from the inside)?
 
yes, many
 
yes, some
 
no, not at all
 
 
 
Can you remember commercials that you have seen as a child?
 
yes
 
no
 
 
 
If you do, is there a product that you still prefer because of seeing it in commercials as a child? Please give us one example.
   
 
 
 
Imagine you own a big company, would you spend money for publishing educational content including your corporate identity in an encyclopedia for children?
 
no
 
not sure
 
yes
 
of course!
 
 
 
If yes, would it encurage you to spend money on that kind of advertising if you know that a great portion of that money is given to social projects?
 
no
 
a little bit
 
yes
 
definitely!