GreenField 1 | QuestionPro

Good afternoon

You are invited to participate in our GreenField survey which focuses on you, your organisation and your market. It will take approximately 5 minutes to complete the questionnaire.

Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.

Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Michelle Render at 07885 695500 or by email at the email address specified below.

Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.

I Agree

When describing your organisation to others what business do you say you are in?

What are the main way in which your measure success in your organisation?

Try to resist changes disrupting our plans/strategy

Invest in fast response processes

Benchmark key competition

Invest in keeping lean and hungry

Invest in understanding customer/buyer needs and how they might change

Scenario planning and other forecasting techniques

We have a planning department

Two-way dialogues with most important customers/buyers

Keeping the price as low as possible means we are always in demand

I am clear about how what I do translates into quality/value to the customer

When faced with major market change, where does your organisation’s normal response fit in the following scale?


We’re often surprised

React slower than competition

React quicker than competition

Already anticipated the change and in proactive rather than reactive mode

The products you make

The category that your products are in

The industry you are in

The core process that you use

The products you sell

The customers you serve

The solutions you provide to customers

Cost of new customer acquisition

Average revenue/profit per customer

Customer satisfaction

Employee satisfaction

Customer retention/churn

It is difficult to pin down to a small set of measures

I put myself in the position of the customer/buyer and think what they would want

I meet customers/buyers regularly (and therefore…) I know what they want

We all understand that the customers/buyers pay our wages

I work with customers/buyers to develop solutions for them

I work for others who are directly in contact with customers/buyers

I am rewarded for putting the customer/buyer first

I am guided by the regular feedback I receive about customers

It is regularly explained to me

I am involved in the market research that my organisation carries out

I am informed and well supported in delivering quality & (perceived) value to our customers

I make my best guess

I am not in contact with customers/buyers and I am not told what they want

My function is technical so customers/buyers are not my concern

It isn’t relevant or necessary in my job