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Exit Survey
 
 
Respondent Name:  : 
Session Time: : 
Phone #:  : 
 
 
Hello, I’m __________ from __________. We are conducting a market research study and I would like to ask you a few questions. Please be assured that no one is trying to sell you anything and that no one will contact you as a result of your participation in this study.

To see if you qualify for the upcoming research study, there are a few questions I would like to ask you.
 
 
Gender (Check One Answer)
 
Male
 
Female
 
 
 
Which of the following categories best describes your age category? (Check One Answer)
 
Under 20
 
20 – 29
 
30 – 44
 
45 – 60
 
61 & Over
 
 
Do you or anyone in your household, work for any of the following types of companies?
(Read list and record below)
YES NO
A marketing research firm or department
A manufacturer, distributor, or retailer of ophthalmic eyeglasses
A manufacturer, distributor, or retailer of pharmaceutical products
Or, an advertising agency or public relations firm
 
 
 
My client is interested in talking to some people who have participated in a market research study and to others who have not. When was the last time you participated in an interview, group discussion, opinion survey or product testing in which you were asked to rate or discuss products, ideas, or advertising?
 
Never
 
Within the last month
 
1- 3 months ago
 
3- 6 months ago
 
6 months ago or longer
 
 
 
Do you wear eyeglasses or contact lenses to correct your vision? Please select ‘yes’ if you wear eyeglasses or contact lenses rarely, sometimes or often.
 
Yes
 
No
 
 
 
Which of the following correction means do you wear…?
 
Eyeglasses only
 
Contact lenses only
 
Both eyeglasses and contact lenses
 
Readers Only
 
 
Please indicate to which extend do you wear each of the following:
Primarily wear Often but not primarily wear Sometimes wear Rarely or never wear
Eyeglasses
Contact lenses
 
 
 
How long have you been wearing glasses?
Months
Years
 
 
 
How many hours a day do you wear your eyeglasses? (Do Not Read List - Select One Response)
 
Less than 6 hours
 
6-8 hours
 
9 hours or more
 
 
 
Are you...
 
Myopic / nearsighted
 
Hyperopic / farsighted
 
Myopic & hyperoic / Nearsighted & farsighted
 
Presbyopic
 
Myopic & Presbyopic
 
Hyperopic & Presbyopic
 
I don’t know
 
 
 
Do you experience the following without your eyeglasses or contact lenses?


Blurred vision when looking at an object in the distance (e.g. looking at a landscape)

 
Yes
 
No
 
 
 
Blurred vision when looking at an object that is close up (e.g. reading a book)
 
Yes
 
No
 
 
 
This is not visible to the respondents. For data purpose
 
Good visual acuity in near / close vision
 
Good visual acuity in far / distance vision
 
TERMINATE
 
 
 
Transitions (Photochromic) lenses are clear lenses indoors that darken outdoors on exposure to sunlight. When not exposed to outdoor sunlight (for example by walking indoors), they will gradually return to their clear state.


Is your current pair of glasses clear or Transitions (photochromic) lenses?

 
Clear lenses
 
Photochromic or Transitions lenses (variable tint lenses, lenses which change color depending on sunlight)
 
Other Type
 
 
 
Would you be ready to wear Transitions (Photochromic) lenses?
 
I would certainly wear them
 
I would probably wear them
 
I would probably not wear them
 
I would never wear them
 
 
 
What kind of eyeglasses do you currently wear?
(Check One Answer)
 
Single vision lenses
These lenses require a prescription from an optometrist, an eye doctor or an ophthalmologist
 
Line Bifocal
These lenses provide correction for both far vision in the upper part and near vision in the lower part with a visible line on the lens
 
Progressive lenses (no-line Bifocal)
Corrective eyeglasses providing correction for all vision distances (near vision in the lower part, intermediate vision in the middle part and far vision in the upper part) with no visible line on the lens
 
Ready made or readers
These lenses do not require any prescription from an optometrist, an eye doctor or an ophthalmologist. They allow you to see near only
 
Specific lenses
i.e., reduce eye fatigue, for computer work, for driving etc...
 
Others
 
Don’t know

 
 
 
How satisfied are you with the glasses you currently wear?
 
Very satisfied
 
Somewhat satisfied
 
Neither satisfied, nor dissatisfied
 
Somewhat dissatisfied
 
Very dissatisfied
 
 
 
Would you say your eyes are...
 
Very sensitive to light
 
Rather sensitive to light
 
Moderately sensitive to light
 
Rather not sensitive to light
 
Not sensitive at all to light
 
 
 
We would like to invite you to participate in a consumer test. Let me assure you that we are not trying to sell you anything, it is only your opinions that we are interested in. The test will last approximately two hours and will be held at: (Insert Location). During this test, you’ll have the opportunity to evaluate different lenses in indoor and outdoor environments.


To thank you for your participation, we would like to give you $XX.00 at the end of the test. Would you be interested in participating in one of these discussions?

 
Yes (schedule)
 
No
 
 
 
Are you available on: (Insert planning)
   
 
 
 
Name
   
 
 
First name:
   
 
 
Date:
 
 
 
Select the questionnaire number
 
 
 
“We’d like your feedback on photochromic lenses. These lenses are clear indoors and darken outdoors upon exposure to sunlight. When not exposed to sunlight outdoors (for example when you walk indoors), they will gradually return to their clear state.

During this test, you will have the opportunity to wear and test 3 different pairs of lenses.

The test consists of four separate sections.

There is no right or wrong answer. Please don’t hesitate to give us your honest opinion.



Before we begin the actual wearer test, we’d like to check your visual acuity to understand if you have a good near and/or far vision.”



Eurosyn note: Please refer to the visual acuity tests (test in close vision and Monoyer test)
 
 
 
1. What is your age?

(Type in number)

   
 
 
 
2. Are you…?
 
Female
 
Male
 
 
 
3. Overall, how frequently do you wear prescription eyeglasses?
 
Every day – more than 12 hours per day
 
Every day – 8-12 hours per day
 
Every day – 6-7 hours per day
 
Every day – less than 6 hours per day
 
Several times per week
 
Less than several times per week
 
Only occasionally
 
 
4. The following statements may or may not describe your feelings about prescription eyewear. Please indicate to what extent you agree or disagree with each statement.
Use the scale where “1” means that you "Strongly Disagree" and “7” means you "Strongly Agree", or use any number in between.
If a statement does not apply to you, please indicate “Not Applicable (N/A)"
Strongly Disagree
1
2 3 4 5 6 Strongly Agree
7
N/A
Matching my eyeglasses to the current fashion trends is important to me
Eyeglasses are a necessity not a fashion accessory
I feel less attractive when I'm wearing my eyeglasses
The older I get the less I care about how my eyeglasses make me look
I cannot function without my eyeglasses
I take my glasses off only while showering or sleeping
When it comes to eyeglass lenses, it's important for me to have the latest technology
Eyeglass lenses are just a commodity - any will do
I take more time to choose my frames than my lenses
I am willing to pay more for brand name/designer eyeglass frames
It is extremely important to shop around for the best price on eyeglass lenses
I expect the eyeglass lenses I buy to come with a guarantee
I love shopping for eyeglasses - it gives me a chance to pick out a new look for myself
I like to bring someone with me to help me make decisions on the frames that are right for me
When I visit an optical store, I know exactly what kind of lens I want to purchase
 
 
 
PART B: COMPARATIVE TESTING OF ALL 3 COLORS TOGETHER ON FRAMES (outdoor evaluation)

Eurosyn note: Tables and chairs will be provided to the respondent.
 
 
Preferred frame

Here are 5 types of frames fitted with translucent lenses.
You can try on the frames.
Please we are interested in the style of the frame only, thus do not pay attention to the brand or the quality/build of the samples shown.

Eurosyn notes:

  1. The 5 frames will be different for men and women.
  2. They will be presented simultaneously on a white mat (to avoid reflections) platter. They will be presented with translucent lenses.

 
 
5. Overall, which frame do you prefer?
 
FRAME F1
 
FRAME F2
 
FRAME F3
 
FRAME F4
 
FRAME F5
 
 
 
Ranking of the 3 colors together by looking at only a frame equipped with the 3 color lenses



Note: lenses should be properly activated before showing them to respondents.



Here is the first frame with the 3 colors lenses. Look at the 3 pairs of lenses, please do not wear them.



Eurosyn note: The 3 equipments will be presented simultaneously on a white mat (to avoid reflections) platter.
 
 
 
FRAME N°:
   
 
1a. Please rank every of the 3 colors from the most to the least appreciated.

Please tick one box per column.
The most appreciated color The 2nd The least appreciated color
Grey
Brown
Grey-Green
 
1b. Please rank every of the 3 colors from the most to the least fashionable.

Please tick one box per column.
The most appreciated color The 2nd The least appreciated color
Grey
Brown
Grey-Green
 
 
“You have now finished the evaluation of this frame.”
 
 
 
FRAME N°:
   
 
2a. Please rank every of the 3 colors from the most to the least appreciated.

Please tick one box per column.
The most appreciated color The 2nd The least appreciated color
Grey
Brown
Grey-Green
 
2b. Please rank every of the 3 colors from the most to the least fashionable.

Please tick one box per column.
The most fashionable color The 2nd The least fashionable color
Grey
Brown
Grey-Green
 
 
“You have now finished the evaluation of this frame.”
 
 
 
FRAME N°:
   
 
3a. Please rank every of the 3 colors from the most to the least appreciated.

Please tick one box per column.
The most appreciated color The 2nd The least appreciated color
Grey
Brown
Grey-Green
 
3b. Please rank every of the 3 colors from the most to the least fashionable.

Please tick one box per column.
The most fashionable color The 2nd The least fashionable color
Grey
Brown
Grey-Green
 
 
“You have now finished the evaluation of this frame.”
 
 
 
FRAME N°:
   
 
4a. Please rank every of the 3 colors from the most to the least appreciated.

Please tick one box per column.
The most appreciated color The 2nd The least appreciated color
Grey
Brown
Grey-Green
 
4b) Please rank every of the 3 colors from the most to the least fashionable.


Please tick one box per column.
The most fashionable color The 2nd The least fashionable color
Grey
Brown
Grey-Green
 
 
“You have now finished the evaluation of this frame.”
 
 
 
FRAME N°:
   
 
5a. Please rank every of the 3 colors from the most to the least appreciated.

Please tick one box per column.
The most appreciated color The 2nd The least appreciated color
Grey
Brown
Grey-Green
 
5b. Please rank every of the 3 colors from the most to the least fashionable.

Please tick one box per column.
The most fashionable color The 2nd The least fashionable color
Grey
Brown
Grey-Green
 
 
“You have now finished the evaluation of this frame.”
 
 
 
PART C: Consumers wear the product and look at themselves in a mirror
 
 
Here is the first frame with the 3 colors lenses. Look at yourself in the mirror with the 3 products (small mirror held by the consumer / near vision condition). You are not forced to wear all equipments.



Eurosyn note: The 3 equipments will be presented simultaneously on a white mat (to avoid reflections) platter.
 
 
 
6. Please rank every of the 3 colors from the most to the least appreciated.
Please tick one box per column.

1. FRAME N°:
   
 
 
The most appreciated color The 2nd The least appreciated color
Grey
Brown
Grey-Green
 
 
 
“You have now finished the evaluation of this frame.”

2. FRAME N°:
   
 
 '
The most appreciated color The 2nd The least appreciated color
Grey
Brown
Grey-Green
 
 
 
“You have now finished the evaluation of this frame.”

3. FRAME N°:
   
 
 
The most appreciated color The 2nd The least appreciated color
Grey
Brown
Grey-Green
 
 
 
“You have now finished the evaluation of this frame.”

4. FRAME N°:
   
 
 
The most appreciated color The 2nd The least appreciated color
Grey
Brown
Grey-Green
 
 
 
“You have now finished the evaluation of this frame.”

5. FRAME N°:
   
 
 
The most appreciated color The 2nd The least appreciated color
Grey
Brown
Grey-Green
 
 
“You have now finished the evaluation of this frame.”
 
 
 
PART D: PREFERRED EQUIPMENT (lenses + frame)
 
 
Here are the 5 frames with the 3 colors lenses. Look at all the pairs of lenses, please do not wear them.



Eurosyn note: The 15 equipments will be presented simultaneously on 5 white mat (to avoid reflections) platters (1 per frame).
 
 
7. Taking all the elements into account, which equipment (lenses + frame) do you prefer?

Please tick the lenses color and the frame reference:

a) Lenses color:
 
Grey
 
Brown
 
Grey-Green
 
 
b) Frame reference:
 
F1
 
F2
 
F3
 
F4
 
F5
 
 
 
8. Could you please explain your preference?
   
 
 
 
9. a) Putting price aside, how likely are you to purchase your preferred lenses if they are available on the market? It would be….
 
Very unlikely would buy
 
Somewhat unlikely would buy
 
Neither likely nor unlikely
 
Somewhat likely would buy
 
Very likely would buy
 
 
b) Why do you say so?
   
 
 
 
10. a) Have you heard of photochromic lenses before today?
 
Yes
 
No
 
 
b. Can you tell us the name of a brand of photochromic lenses?