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| * Gender (by observation only) |
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* We’d like to include a broad range of people in our study. For classification purposes,what is your exact age?
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| * Are there any children under the age of 18 living in your household? |
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| * What is the last level of education you have completed? |
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| * We are interested in talking with people from a variety of professions. Sometimes the type of work people do influences the products they buy. Do you, any friends, any member of your household, or extended family work for…(read list) |
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| * When was the last time you participated in a marketing research study? |
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| * Are you or is anyone in your household, allergic or sensitive to any foods or food ingredients? |
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| * Do you or any member of your household maintain any strict diet, either for weight loss, medical or religious reasons? |
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| * Which of the following nuts are you willing to consume? |
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* In every home, chores are divided differently. How much of the grocery shopping do you personally do for your household?
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* Which, if any, of the following products have you personally purchased and eaten within the past month? (READ LIST, ACCEPT MULTIPLE RESPONSES)
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| Which of the following products have you personally eaten within the past week? |
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| Please tell us how interested you would be in trying (INSERT FLAVOR) flavored granola bars:
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| * Which, if any, of the following brands of granola bars would you consider purchasing? (READ LIST, CIRCLE “YES” RESPONSES; ACCEPT MULTIPLE RESPONSES) |
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| This respondent qualifies for Cell 1. |
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| This respondent qualifies for Cell 2. |
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CONCEPT A (Cell 1)
Now I am going to ready you a product description
Energy from food is vital to living an active and engaged life, but finding products created with you in mind can be difficult.
Introducing Quaker Life Soft Baked Bars, the snack choice that’s specially designed for your life, from the flavors and textures you want to the nutritious energy you need to delightful packaging.
These nutritious bars are baked with delicious ingredients like cinnamon, plump raisins and crunchy nuts to remind you of your favorite bakery treats. But they also include the nutrition you need, such as Whole Grain Quaker Oats, 6 grams of protein and 4 grams of fiber. Plus they are an excellent source of B-vitamins, which can help your body convert food into energy. Warmed in the microwave, they are a delectable way to fuel your day.
Quaker Life Soft Baked Bars are available in the following flavors:
• Cinnamon Roll Raisin Pecan
• Banana Nut Bread
CONCEPT B (Cell 2)
Now I am going to ready you a product description
Energy from food is vital to living an active and engaged life, but finding products created with you in mind can be difficult.
Introducing Quaker Life Soft Baked Bars, the snack choice that’s specially designed for your life, from the flavors and textures you want to the nutritious energy you need to delightful packaging.
These nutritious bars are baked with delicious ingredients like banana and crunchy nuts to remind you of your favorite bakery treats. But they also include the nutrition you need, such as Whole Grain Quaker Oats, 6 grams of protein and 4 grams of fiber. Plus they are an excellent source of B-vitamins, which can help your body convert food into energy. Warmed in the microwave, they are a delectable way to fuel your day.
Quaker Life Soft Baked Bars are available in the following flavors:
• Cinnamon Roll Raisin Pecan
• Banana Nut Bread
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| How likely would you be to buy this product if it was available at a store where you usually shop?
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| * Which concept did you read to the respondent? |
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| For each of the following statements, please indicate whether you strongly agree, agree somewhat, disagree somewhat or strongly disagree. |
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| * Stress keeps me from being the type of person I really want to be |
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| * I work much more than I’d like |
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| * I don’t have enough energy to do the things I’d like to do each day |
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| * It’s hard for me to live healthy |
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| * Most nights I don’t get enough sleep |
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| * I wish I had more willpower to make changes in my health |
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| * I am concerned that I should be doing more about my health and wellness |
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| * I feel good about my lifestyle |
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| * I think I am physically fit for my age |
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| * I feel much older than my age |
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| * I have a very positive attitude about life |
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| * My diet is a lot healthier now than it was several years ago |
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| * I’m very satisfied with the healthfulness of my diet |
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| * I do everything I should to take care of my health |
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| * Friends and family criticize my health habits |
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| * I often wish I had more energy |
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| Which of the statements in each of the following pairs below best describes you? |
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| And which of the following words best represents your day-to-day life right now? (Choose one per Pair) |
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| * Which of the following best describes you? Are you actively trying to… |
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| * How much weight are you trying to lose? |
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| * About how often do you do exercise? |
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* Total score is: 0.0
Select correct option below |
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* Thank you. Would you be willing to come into our facility and participate in a survey on Granola Bars? The test is scheduled to take up to 45 minutes. After you are finished, you will be paid $________ for your time.
Would you be interested in participating in this test?
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