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Thank you for agreeing to participate in this important survey that will help Marriott hotels improve its leisure travel offerings. The survey should take about 10 minutes to complete and all responses will be kept strictly confidential. Please do your best to answer the questions accurately, as it may not be possible to back up or re-take the survey by clicking on the link again. |
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Please help us understand a little bit about yourself so we can tailor our questions to you |
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* 1. What is your gender? |
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* 3. What is your current relationship status? |
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* 4. Do you have children living in your home? |
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* 5. How many children do you have living with you in your home? |
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* 6. In the past 6 months approximately, how many times have you traveled for some leisure purpose that involved at least one overnight hotel stay? |
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* 7. How would you describe your typical role in planning the leisure travel that you participate in? |
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* 8. What sources of information to you typically leverage when planning a leisure trip? (please select all that apply) |
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* 9. How do you typically book your hotel accommodations when traveling for leisure? |
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* 10. How would you describe the purpose of your last leisure travel trip that involved at least one overnight hotel stay? |
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* 11. What types of leisure travel have you engaged in with the last 2 years? (please select all that apply) |
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* 12. In any typical year, approximately how many leisure trips of the following durations do you take? |
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* 13. What combinations of travelers have been involved in any of the leisure trips that you have taken in the last 12 months? (please select all that apply) |
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* 14. What types of leisure travel have you engaged in with the last 2 years? (please select all that apply) |
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Travel agents, hotel chains and airlines often bundle together leisure packages for travelers. These packages can be as simple as meals included with your hotel room, to “all-inclusive” packages that include hotel accommodations, airfare, meals and other activities. |
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* 15. To the best of your recollection, have you ever purchased a leisure travel package of any kind? |
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* 16. What kind of leisure travel packages have you purchased in the past? (please select all that apply) |
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* 17. Define packages - have you ever booked a package? |
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| * 18. You said that you have never booked a package, why not? | | |
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| * 19. You said that you did book a room package, why? | | |
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* 20. Whether you have booked a package before or not please rate the importance of the following when it comes to a package |
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Convenience |
| | Value |
| | Access to new experiences |
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* 21. Which single statement best describes your familiarity with leisure travel packages offered by Marriott |
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* 22. You said, "${piping_text}". Please select the single statement that may best explain why you responded this way. |
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* 23. Have you ever looked for rates on Marriott.com, ever visited the Escape! landing page, where do you think? |
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* 24. Please rate how appealing the following package types are |
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IV. REACTIONS TO PACKAGE CONCEPTS -- (refer to concept questions!) |
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* 25. Are you aware of any particular packages brand name used with Marriott’s room packages, other than that of Marriott or its related hotel brands? |
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| * 26. If you can, please write the packages brand name that you believe is used with Marriott’s room packages | | |
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* 27. If possible, please select the packages brand name that you believe is used with Marriott’s room packages. |
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For the next 3 questions we would like gauge your reactions to potential packages brand names that a hotel brand could use to differentiate their room packages. |
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28. How strongly do you associate each of the following words with the topic of leisure travel? (Optional)
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29. How strongly do you associate each of these words with the idea of leisure travel packages?
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30. What is your overall reaction to each of these words as potential packages brand names?
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* 31. Preference for same package with different brand names and no brand name |
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For the next 3 questions we would like to assess how well particular hotel packages fit with different hotel brands, based upon what you know of these brands. After reading each package title, please assess |
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Packages Presentation Preferences |
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36. Long titles versus short |
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39. Treatment of discounting |
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VII OTHER DEMOGRAPHICS & LIFESTYLE
We just have a couple of final demographic questions for you |
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40. Please indicate your current employment status |
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41. In what country do you currently reside? |
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| 42. To help us identify your location please enter your 5 digit zip code? | | |
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IX. UNCATEGORIZED (INCLUDES QUESTIONS THAT MAY BE ELIMINATED) |
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45. Please identify the hotel rewards programs that you or your partner belong to. (please select all that apply) |
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46. OPTIONAL OR AT END: If your work requires you to travel, how many trips involving overnight hotel stays would you make in a typical month? |
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47. Over the last 2 years approximately what percentage of your leisure trips have included each of following combinations of travelers? (please place an approximate percentage next to each category) |
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48. In a typical year how many leisure trips involving at least one overnight hotel stay have you been on? |
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49. How far in advance to you begin planning your leisure trips MAY BE DIFFERENT BY DURATION |
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50. How appealing would you and the people you usually travel with find the following types of leisure trips |
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