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How many cosmetic purchases do you make in a period of one month?
 
1-2
 
3-5
 
6-8
 
9+
 
I do not make cosmetic purchases
 
 
 
On average, how much do you spend on cosmetic products per month?
 
$0-$25
 
$26-$50
 
$51-$100
 
$101-$200
 
$201+
 
 
 
What is your personal annual income?
 
$20,000 or less
 
$20,001-$50,000
 
$50,001-$80,000
 
$80,001-$110,000
 
$110,001-$150,000
 
$150,001+
 
 
 
Have you ever experienced any of the following while shopping for beauty products? (Select all that apply)
 
Difficulty finding cosmetic products that match your skin tone
 
Limited selection of cosmetic brands or products within a collection
 
Inexperienced, incompetent or rude sales staff
 
Difficulty or hesitancy in purchasing cosmetic products online

 
 
 
From which locations do you most often purchase beauty products? (Makeup, skincare, fragrances)
 
Specialty retailers (Sephora, Ulta, MAC, etc.)
 
Drugstores
 
Department stores
 
Online
 
Other- please specify ___________________________________
 
 
 
Would you be interested in purchasing from an online Decoro store?
 
Yes
 
No
 
 
 
Have you ever made a purchase from any of the following brands? (Select all that apply)
 
Bobbi Brown
 
Chanel
 
Etude House
 
Guerlain
 
MAC
 
MAKEUP FOREVER
 
NARS
 
Shiseido
 
Shu Uemura
 
Yves St. Laurent

 
 
 
What is important to you in purchasing cosmetics?
 
Price
 
Quality
 
Brand
 
Selection (shades, collections)
 
Appearance of product
 
Whether or not products are hypoallergenic/non-comodogenic

 
 
How interested would you be in each of the following:
Very Uninterested Uninterested Neutral Interested Very Interested
A store retailing products made especially for large ranges of skintones
The availability of a larger selection of foreign cosmetic brands
Rewards programs
 
 
 
Which of the following do you use on a daily basis? (Select all that apply)
 
Foundation
 
Concealer
 
Powder
 
Blush
 
Bronzer
 
Highlighter
 
Eyeliner
 
Eyeshadow
 
Mascara
 
Lipstick
 
Lipgloss

 
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