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Into which age range do you fall?

Under 21

21-34

35-44

45 - 54

55-64

65+

What is your gender?

Male

Female

What is your highest level of education completed?

Into what range does your household income fall?

Please check all that apply:

I have a spouse / partner

I have siblings

I am currently pregnant

I have children

I have nieces / nephews

I have grandchildren

6.How far along is your pregnancy?

7.Please indicate the age groups of the children in your life (Check all that apply):

8.Please indicate the ages of all of the children in your life between newborn and age 5 (Check all that apply):

10.Are you or any members of your household employed in any of the following types of businesses? (Select all that apply)

An advertising agency or public relations firm

A market research company or market research department

A company involved with skincare, bath and body care or cosmetics

A company involve with products aimed at children

None of the above

eSurvey

GENERAL CATEGORY QUESTIONS

11.Which brands come to mind when you think of children’s bath and body care?

12.Which children’s bath and body care brands below have you heard of? (Check all that apply):

13.What children’s bath and body care brands have you purchased in the past 3 months? (Check all that apply):

17.Do you generally prefer children’s bath and body care products that leverage natural / holistic ingredients or cutting edge science? (Choose One)

Natural / holistic ingredients

Cutting edge science

20.Where do you purchase bath and body care products for the children in your life? (Check all that apply)

21.What sources of information influence your bath and body care purchases for the children in your life?

23.What thoughts or emotions come to mind when you think about Guess How Much I Love You?

24.What qualities do you associate with Guess How Much I Love You?

25.After books, which, if any, of the product lines below would fit with the Guess How Much I Love You brand? (Check all that apply)

35.Please rank your level of interest in each of the items below appearing in the bundle:

36.Which size bundle of Guess How Much I Love You branded products in a gift basket would you be most interested in purchasing as a gift?

None of these choices

39.Have you shopped at Cracker Barrel for any type of products within the past 6 months?

Yes

40.Into which ethnic group do you classify yourself?

41.In which region do you live?

Pacific: Alaska, California, Hawaii, Oregon, Washington

Mountain: Arizona, Colorado, Idaho, Montana, Nevada, New Mexico, Utah, Wyoming

West North Central: Iowa, Kansas, Minnesota, Missouri, Nebraska, North Dakota, South Dakota

West South Central: Arkansas, Louisiana, Oklahoma, Texas

East North Central: Illinois, Indiana, Michigan, Ohio, Wisconsin

New England: Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island, Vermont

Middle Atlantic: New Jersey, New York, Pennsylvania

East South Central: Alabama, Kentucky, Mississippi, Tennessee

South Atlantic: Delaware, District of Columbia, Florida, Georgia, Maryland, North Carolina, South Carolina, Virginia, West Virginia

GHMILY