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Hello:
You are invited to participate in our survey by PRofessional as part of a university project in New Zealand. In this survey, approximately 10 organisations will be asked to complete a survey that asks questions about gay/lesbian tourism. It will take approximately 5 minutes to complete the questionnaire.

Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.

As part of a Pubic Relations Campaign paper, Professional PR would like to hear your opinions and suggestions regarding a package deal for gay/lesbian travellers, to encourage them to come to New Zealand. This package will include accommodation, dinner and a show at a good value, and will have different packages for different budgets. An example may be a weekend package which includes 2 nights accommodation at the Novotel Hotel, two entrées, mains, desserts and drinks at Victoria Street Bistro, and two tickets to see a show screening at Founders Theatre.

Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Robbie Fear at [email protected]

Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.

 
 
 
On average, how many gay tourists express interest in coming to New Zealand?
 
Less than 10%
 
Between 10-15%
 
Between 16-25%
 
Between 26-30%
 
More than 31%
 
 
 
What sort of activities do gay tourists want?
 
Adventure (bungee, jet boating, white/black water rafting)
 
Nature (hiking, camping)
 
Events (shows, theatre, exhibitions)
 
Food and Wine (vineyard tours, tastings)
 
Resort and Spa
 
Other
 
 
 
 
Please rank (1-3) the following in order of interest:What regions within New Zealand do gay tourists express most interest in?
Auckland
Wellington
Christchuch
Rotorua
Hamilton
Nelson
Queenstown
Other
 
 
 
Do you send many gay tourists to Hamilton?
 
Yes
 
No
 
Why/Why not?
 
 
 
 
What attractions do you sugget to gay tourists looking to come to Hamilton?
   
 
 
 
Are the majority of gay tourists aged between:
 
18-25
 
26-35
 
36-45
 
46-55
 
56 +
 
 
 
What areas do gay tourists express most interest in visiting?
 
Australia
 
New Zealand and Pacific
 
Europe
 
America
 
Asia
 
Africa
 
Other
 

 
 
 
After reading our idea for a show, dinner and accommodation package to New Zealand, do you think this is something that would be of interest to your clients? (Why/ Why not?)
   
 
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