GANE Project Evaluation 2011

Thank you for clicking through to the evaluation questionnaire, we really appreciate it.

The questionnaire is designed to gather the information we feel will best help inform the GANE team, so please feel free to be completely frank and open about your experiences with GANE and your thoughts about Audience Development.

How did you first hear about GANE? (Please tick all that apply)

How do you like to be kept informed about GANE?

Visiting the website

The GANE eNewsletter

Following GANE on Facebook

Following GANE on Twitter

Word of Mouth

Other (please state):

* Which statement best sums up your engagement with GANE and its services over the last 3 years?

I have signed up for the eNewsletter and/or Facebook and Twitter and have visited the GANE website, I have not worked with the GANE Team.

I have downloaded and used the tools available from the GANE website (i.e. Tip Sheets, Audience Base, Area Profile Reports).

I have attended free workshops or events delivered by GANE.

I/ My organisation has worked with GANE and paid for GANE services.

How would you rate the following:

What were your main reasons for visiting the GANE website? (Please select all that apply)

To find out about the GANE team and services

To find support in Marketing

To find support in Audience Development

To access tailored cultural/arts support for the North East

To access the tools and resources available

For potential project work

They were recommended to me

Other (please state):

How would you describe the quality of the resources you have used?

You have completed Page 2 of 6

What are your impressions of GANE services for marketing and audience development?

Have there been any barriers that have stopped you from engaging with GANE in the past?

My own time and capacity

Lack of marketing resources and skills within the organisation

No or limited budget or finance

I don't really know what GANE offers

I am unsure of the quality and value of GANE services

I don't know what Audience Development is or how it can help me/our organisation

None

Other (please state):

You have completed Page 3 of 6

Which areas of marketing and audience development do you feel you could benefit from additional support, advice or training in the future?

Website marketing and promotion

Using social networks and social media

Data collection and analysis

Audience research: survey's questionnaires, focus groups

Strategic marketing planning

Audience development planning, projects and implementation

Other (please state):

What types of information and services do you feel you or your organisation could benefit from?

How important do you feel audience development is for your organisation now?

You have completed Page 4 of 6

How would you rate your knowledge and skills in marketing and audience development?

No current knowledge or skills in marketing and audience development

Some awareness but not sufficiently competent to use this

Familiar with the knowledge and skills I have acquired

Proficient in the knowledge and/or skills and able to show others how to use it

Expert with a high degree of skill and/or comprehensive knowledge

Would you say that your marketing knowledge and/or skills have improved or stayed that same since you engaged with GANE?

Improved a lot

Improved

Improved somewhat

Stayed the same

You have completed Page 5 of 6

What were your main reasons for engaging with GANE? (Please select all that apply)

To find out about the GANE Team and services

To find support in marketing

To find support in audience development

To access tailored cultural/arts support for the North East

To access the tools and resources available on the GANE website

For potential project work

They were recommended to me

Other (please state):

Which of the tools and resources, available from the GANE website, have you used?

Which types of workshop or event, delivered by GANE, have you attended? (Please select all that apply)

Strategic Marketing Roadshow

Audience Development Roadshow

eMarketing Workshop

Social Media Workshop

GANE talk/presentation

None

Other (please state):

You have completed Pages 2 of 8

How would you rate the following:

To what extent did you achieve your objectives when using GANE services?

How valuable do you think these services are for you/your organisation?

What practical or strategic changes have you made since engaging with GANE?

You have completed Pages 3 of 8

Overall, how would you describe the quality of the resources and/or the workshops/events you have utilised?

What are your impressions of GANE services for marketing and audience development?

You have completed Pages 4 of 8

Have there been any barriers that have stopped you from engaging with GANE in the past?

My own time and capacity

Lack of marketing resources and skills within the organisation

No or limited budget or finance

I don't really know what GANE offers

I am unsure of the quality and value of GANE services

I don't know what Audience Development is or how it can help me/our organisation

None

Other (please state):

You have completed Pages 5 of 8

Which areas of marketing and audience development do you feel you could benefit from additional support, advice or training in the future?

Website marketing and promotion

Using social networks and social media

Data collection and analysis

Audience research: survey's, questionnaires, focus groups

Strategic marketing planning

Audience development planning, projects and implementation

Other (please state):

What types of information and services do you feel you or your organisation could benefit from?

How important do you feel audience development is for your organisation now?

Would you be able to pay to use the services offered by GANE, if you needed them in the future?

You have completed Pages 6 of 8

How would you rate your knowledge and skills in marketing and audience development?

No current knowledge or skills in marketing and audience development

Some awareness but not sufficiently competent to use this

Familiar with the knowledge and skills I have acquired

Proficient in the knowledge and/or skills and able to show others how to use it.

Expert with a high degree of skill and/or comprehensive knowledge

Would you say that your marketing knowledge and/or skills have improved or stayed that same since you engaged with GANE?

Improved a lot

Improved

Improved somewhat

Stayed the same

Would you recommend GANE and its resources/services in the future?

Yes

No

You have completed Pages 7 of 8

* What were your main reasons for working with GANE? (Please select all that apply)

To find out about the GANE team and services

To find support in Marketing

To find support in Audience Development

To access tailored cultural/arts support for the North East

To access the tools and resources available

For potential project work

They were recommended to me

Other (please state):

* Which of the services available from GANE, have you used?

How would you rate the following:

You have completed Pages 2 of 8

* To what extent did you achieve your objectives when using GANE services?

* How valuable do you think these services are for you/your organisation?

What practical or strategic changes have you made since engaging with GANE?

You have completed Pages 3 of 8

* Overall, how would you describe the quality of the services you have used?

* How would you describe the value for money you recieved?

What are your impressions of GANE services for marketing and audience development?

You have completed Pages 4 of 8

Have there been any barriers that have stopped you from engaging with GANE in the past?

My own time and capacity

Lack of marketing resources and skills within the organisation

No or limited budget or finance

I don't really know what GANE offers

I am unsure of the quality and value of GANE services

I don't know what Audience Development is or how it can help me/our organisation

None

Other (please state):

You have completed Pages 5 of 8

Which areas of marketing and audience development do you feel you could benefit from additional support, advice or training in the future?

Website marketing and promotion

Using social networks and social media

Data collection and analysis

Audience research: survey's questionnaires, focus groups

Strategic Marketing Planning

Audience development planning, projects and implementation

Other (please state):

What types of information and services do you feel you or your organisation could benefit from?

How important do you feel audience development is for your organisation now?

You have completed Pages 6 of 8

How would you rate your knowledge and skills in marketing and audience development?

No current knowledge or skills in marketing and audience development

Some awareness but not sufficiently competent to use this

Familiar with the knowledge and skills I have acquired

Proficient in the knowledge and/or skills and able to show others how to use it.

Expert with a high degree of skill and/or comprehensive knowledge

Would you say that your marketing knowledge and/or skills have improved or stayed that same since you engaged with GANE?

Improved a lot

Improved

Improved somewhat

Stayed the same

Would you recommend GANE and its services in the future?

Yes

No

You have completed Pages 7 of 8

Let us know if GANE has made a difference for you and your work? We greatly appreciate all your thoughts, comments and feedback, please feel free to use this space to let us know what your thoughts are about GANE and audience development for the North East of Scotland.

Thank you for completing these questions, please click through to complete a couple of questions about you and your work.

How would you best describe yourself/ your organisation?

Which sector(s) do you represent? (please tick all that apply)

Where are you based? (Please leave your Postcode)

Are you responsible for the marketing at your organisation?

Yes

No

How long have you been working in the arts and cultural sector?