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Please state your gender
 
Male
 
Female
 
 
 
Please state which age group you belong to
 
18-25
 
26-31
 
32-37
 
38-43
 
44-49
 
>=50
 
 
 
Please state your occupation
 
Airline employee/Travel agent
 
Executive/Manager
 
Government/Military
 
Homemaker
 
Professional/Technical
 
Salesman/Buyer
 
Secretary/Clerk/Office worker
 
Self-Employed
 
Student
 
Other
 
 
 
Please state your most common purpose of travel
 
Business and work related
 
Vacation or Leisure
 
Short break
 
MICE (Meetings, incentives, conferencing, exhibitions)
 
VFR (Visiting family and relatives)
 
 
 
How do you usually book you flights?
 
Online through Airline website
 
Phone call to the airline reservation agent
 
Travel agent website
 
Phone call to the Travel agency
 
 
Please prioritise the importance in order: (most to least important)
Very Important Important Neutral Unimportant Very Unimportant
Assurance ( Safety records, employees capacity)
Baggage allowance
Employees attitude
Facilities(In flight)
The food in flight
Flight patterns (Route network/more destinations)
Ticket price
Reliability
Responsiveness(Prompt service when asking for)
New technology ( flat bed, wifi, etc.)
Entertainment in flight
Comfort in flight
Booking tickets
Loyalty programme (if any)
 
 
 
What reason(s) made you choose the low cost airline over others?
 
Departure and/or arrival time was more convenient
 
Flight had fewer stops or better connections
 
Air fare was better
 
Better frequent flyer program
 
Inflight services are better (meals, movies, flight attendants, etc.)
 
Was the only airline with seats available
 
Value for money
 
 
 
What reason(s) made you choose the full service airline over others?
 
Departure and/or arrival time was more convenient
 
Flight had fewer stops or better connections
 
Air fare was better
 
Better frequent flyer program
 
Inflight services are better (meals, movies, flight attendants, etc.)
 
Was the only airline with seats available
 
Value for money
 
 
Based on the importance of airfare rank the below statements. (1 being the lowest)
1 2 3 4 5
Do you usually plan you trips regardless of the fare
Switched to low cost airline because of the fare
No particular airline in mind and selected (Airline) because of the fare.
Would you change the destination based on the fare
Change the trip schedule to later or earlier time, but changed my plans to go now because of the fare.
 
 
 
How often do you travel on an airline
 
Once a year
 
Twice a year
 
Thrice a year
 
Four times a year
 
More than four times
 
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