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Fuld TLC Direct Selling Formal Survey-01

FULD Thought Leadership Community for Direct Selling
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Welcome to the first survey of the Thought Leadership Community Panel on Direct Selling! Please take 30 to 45 minutes to let us know about your direct selling experience and how your company helped you set up your business. We look forward to learning from your perspective.

Remember, we will never reveal or share your personal information to third parties. The results of this study will be aggregated and your individual responses will not be disclosed. The final report will be made available to all panel participants, but it will not be publicly distributed.
 
 
 
Personal Information
 
 
 
* First Name
   
 
 
* Last Name:
   
 
 
* Email Address (where we will send your gift card)
   
 
 
* What is your current achievement level or title?
   
 
 
 
Becoming a Company Representative
 
 
 
* 1. How did you become aware of your current direct selling company? Please select all that apply.
 
I was a customer first
 
An existing company representative approached me
 
I attended a party or an event
 
The company contacted me directly
 
I sought the company out on my own
 
Advertisement on TV
 
Advertisement in print
 
Advertisement online
 
Other
 

 
 
2. Prior to becoming a company representative, did you purchase your company’s products?
 
Yes
 
No
 
 
 
* 3. How did the company help transition you from purchasing the product as a customer to becoming a representative?
   
 
 
* 4. How much time passed between when you became aware of the company to when you officially signed up as a distributor?
 
 
* 5. Did you purchase product at the same time that you signed up as a distributor?
 
Yes
 
No
 
 
* 6. What incentives did the company offer you to purchase product at sign-up?
   
 
 
* 7. How did your company mentor help you decide how much product to purchase at sign-up?
   
 
 
* 8. Why didn’t you purchase product at the same time as signing up as a distributor?
   
 
 
* 9. How long after signing up did you make your first purchase?
   
 
 
* 10. What was the primary reason you made a second purchase?
 
I have not yet made a second purchase.
 
I sold all of my first order
 
The company ran a special, time-limited promotion
 
I wanted more product on hand
 
My company mentor advised me to order more
 
I needed to purchase more to remain a company representative
 
Other
 
 
11. Please rate the extent to which you Agree or Disagree with the following statements about your sign up experience.
Strongly Disagree Disagree Neutral Agree Strongly Agree
* It was easy and fun
* It was hard to understand the process
* It made me feel welcomed and part of a community
* It was an uncomfortable experience
* It went well because my mentor/sponsor supported me
* I felt pressured to sign up
* My ‘Starter Kit’ was a worthwhile investment
* It set me up for success
* I felt unprepared to become a company representative
 
 
12. How can your company improve the signup process?
   
 
 
* 13. Now, in thinking about the renewal process, please select the main reasons why you chose to renew your membership.
 
It supplements my household income
 
My mentor convinced me to renew
 
The harder I work, the more income I can make
 
Direct selling is a career I enjoy
 
It gives me flexibility
 
I enjoy meeting new people or expanding my social circle
 
I get recognition for accomplishments
 
I get the products at a discount
 
I like to tell people about the products
 
Renewal was automatic
 
It was free to renew
 
Other
 

 
 
* 14. In what ways does the company encourage you to renew your membership and stay active?
   
 
 
* 15. Do you manage a business sales team of other people?
 
Yes
 
No
 
 
* 16. What incentives does the company offer you to develop and support your sales team members in their tenure as company representatives?
   
 
 
 
Managing Your Business
 
 
 
* 17. How does your company help ensure your initial success?
   
 
 
* 18. Please describe if your company offers special “new representative” cash awards, trips, or other incentives.
   
 
 
* 19. Please describe any special recognition programs your company offers for new representatives.
   
 
 
20. Does your company offer a special web portal for new representatives with material customized specifically for new representatives?
 
Yes
 
No
 
 
 
* 21. How does this web portal support the business needs of a new representative?
   
 
 
 
* 22. Which of the following digital tools do you use to manage your business? Check all that apply and describe your use for each in the space/s provided.
 
Email
 
Text messages
 
Company website
 
Company online process or website to sign up new representatives
 
Company online ordering system
 
Company online training resources
 
Company compensation tracker or calculator
 
Company-built mobile app
 
Your personal company website
 
Facebook
 
Twitter
 
Pinterest
 
Skype
 
Other
 

 
 
 
* 23. Which tool is the MOST CRITICAL to managing your business?
 
Email
 
Text messages
 
Company website
 
Company online process or website to sign up new representatives
 
Company online ordering system
 
Company online training resources
 
Company compensation tracker or calculator
 
Company-built mobile app
 
Your personal company website
 
Facebook
 
Twitter
 
Pinterest
 
Skype
 
 
* 24. More often, is training organized by the company or a representative leader?
 
My company organizes most training sessions.
 
A team leader or senior representative organizes most training sessions.
 
Most sessions are a collaborative effort between the company and its leaders.
 
Don’t know
 
25. How would you rate the quality of the training programs in the following areas?
Poor Fair Good Very Good Excellent Don't know
* Overall in-person training programs
* Overall online training programs
* Instructors
* Products/ product knowledge
* Selling strategies/ skills
* How to describe your company’s business opportunity
* Sales & compensation plan
* Business leadership skills
* How to help others grow their businesses
* Availability of training that’s relevant to you
 
 
* 26. For the training you have attended or seen advertised, how much do they generally cost?
   
 
 
* 27. How frequently is training offered directly by your company (versus from a representative leader)?
 
 
* 28. How frequently is training offered by a representative leader (versus from the company HQ)?
 
 
29. Please rate the extent to which you Agree or Disagree with the following statements about your company’s products.
Strongly Disagree Disagree Neutral Agree Strongly Agree Don't know
* They are of a high quality
* They are unique
* They are expensive
* They are environmentally friendly
* They are worth the cost
* They are backed up by a satisfaction guarantee
* My company has products that I personally enjoy using
* They easily attract customers
* They entice people to become company representatives
* They bring excitement to my team
 
 
* 30. What are your company’s most popular products?
   
 
 
* 31. Please let us know any other thoughts about your company’s products; that is, what really makes them special or how they can be improved.
   
 
 
* 32. What percent of products that you purchase are for use by your family or yourself?
   
 
 
* 33. When you order products, which of the following methods do you use most often?
 
Via phone
 
Online website
 
Mobile app
 
Another company representative
 
Other
 

 
 
34. Please rate the extent to which you Agree or Disagree with the following statements about your company’s ordering process.
Strongly Disagree Disagree Neutral Agree Strongly Agree Don't know
* It is easy to place an order
* It takes little time to place an order
* The company offers convenient payment methods
* The prices are up-to-date in the ordering system
* I always receive exactly what I ordered
* Products received are always in good condition
* Shipping costs are reasonable
* It takes a reasonable amount of time to receive my order
* I always receive my products on time, when promised
* The auto-renewal ordering option is very popular among customers
 
 
35. Can customers order product directly from the company website?
 
Yes
 
No
 
 
 
* 36. Can representatives get “credit” for customer orders made directly through the website?
 
Yes
 
No
 
 
* 37. Which of the following modes do you use most often to get help on products or orders?
 
38. Please rate the extent to which you Agree or Disagree with the following statements about your experience with your company’s product/order help centers.
Strongly Disagree Disagree Neutral Agree Strongly Agree Don't know
* I generally wait an acceptable amount of time
* When I seek help at the end of the month, I generally wait an acceptable amount of time
* Staff are able to resolve my inquiry during the first instance
* Staff treat me like I am valued by my company
* The online support system functions well
* I am always frustrated when I need to contact the company for help
* My company offers specialized help for new representatives
 
 
Your Relationship with the Company
 
 
 
* 39. How would you rate your overall experience with your company? (1 being the lowest and 5 being the highest)
1 2 3 4 5
 
 
40. Please rate the extent to which you Agree or Disagree with the following statements about your direct selling experience.
Strongly Disagree Disagree Neutral Agree Strongly Agree
* I am developing new skills
* I have opportunities to help others
* I am making as much or more money than I expected, given the amount of time I spend working
* I like the products
* My company is providing the support and encouragement I need
* My mentor is providing the support and encouragement I need
* I enjoy the team I work with
* I am accomplishing my goals
* I am gaining control of my time
* I enjoy owning my own business
* I am being recognized for my accomplishments
 
 
41. Please rate the extent to which you Agree or Disagree with the following statements about your overall experience with your company.
Strongly Disagree Disagree Neutral Agree Strongly Agree
* I am not making the money I expected, given the amount of work I am doing
* My mentor is not giving me the support and encouragement I need
* I am having difficulty selling the products
* I am having difficulty recruiting others into the business
* I am not being recognized as I expected for my accomplishments
* I don’t like the products as much as I expected
* I am not enjoying my group
* I am not gaining new skills like I expected
* I am not accomplishing my goals
* I am not gaining the control of my time as I expected
 
 
 
* 42. How competitive or cooperative are representatives with each other?
   
 
 
* 43. How does the competition or cooperation among representatives change as they gain seniority?
   
 
 
* 44. What types of “Corporate Social Responsibility” activities does your company sponsor or participate in? (for e.g., charitable donations, nonprofit partnerships, or advertising for a cause)
 
Monetary charitable donations
 
Donating products for special causes (“in kind” donations)
 
Company employees and/or representatives volunteering their time
 
Advertising for a cause
 
Special “cause awareness” events
 
Don’t know
 
Other
 

 
 
* 45. Please select the statement that corresponds to how you feel about your company’s corporate social responsibility activities.
 
It is important to me that my company participate in social responsibility activities
 
It is important to me that I directly participate in my company’s social responsibility activities
 
I am not interested in the company’s corporate social responsibility activities
 
 
* 46. Have you directly participated in your company’s social responsibility activities?
 
Yes
 
No
 
 
 
* 47. Does your company have a Product Satisfaction Guarantee for customers?
 
Yes
 
No
 
Don't know
 
 
* 48. Soon after enrolling, if a new representative decides that s/he no longer wants to be a representative, does your company allow him/her to return their ‘Starter Kits’ and receive a refund on the registration fee?
 
Yes
 
No
 
Don't know
 
 
49. At any time during their tenure, if a representative decides that s/he wants to quit direct selling, will your company “buy back” his or her unsold marketable products and sales aids?
 
Yes
 
No
 
Don't know
 
 
 
50. How were these policies presented to you? Check all that apply.
 
As a document in my ‘Starter Kit’
 
My company mentor walked me through it
 
I attended a training session specific to ethics
 
It was included in a general training session
 
Other