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Hello:
Our client is a national field service organization comprised of a nationwide network of 1,500 inspectors, currently servicing large banks, insurance companies, lenders and investment firms. It’s a high-speed, quick turn-around (within 24 hrs), low-cost, data-gathering model that collects actionable market data, objective and third-party information video and photos. Field personnel use mobile field technology and proprietary tablet app software to make observations, complete forms, take photos, video and other fact finding services, which they feed into a searchable/sortable database via electronic reporting.

Our client is trying to learn if there are applications for its services outside the current area of operation, learn more about the specific field services they can offer, and how to make those services better and more collaborative.

You are invited to participate because your company uses, or could potentially use, a field organization to gather insight, verify information, inspect or elicit feedback. We are interested in your thoughts on potential needs, uses and other ideas for such an organization. Your survey responses and opinions will be strictly confidential and data from this research will be reported only in the aggregate.

If you have questions at any time about the survey or the procedures, you may contact (call or text)

J Daniel Faccinetti,
Managing Partner at IgniteThinking, LLC
415-218-6547 (call or text)
[email protected]
www.ignitethinking.com

The survey has 6 questions and should take between 5 and 10 minutes to complete.

Thank you very much for your time. Please start with the survey now by clicking on the Continue button below.

 
 
 
Are you currently using, have used, or plan to use field support services to conduct research, audits, gather intelligence, conduct inspections, etc?
 
Yes
 
No
 
Not sure
 
 
 
Which of these field activities are you currently doing, or have done in the past, or would consider doing?
 
Store Audits
 
Store Inspections
 
Mystery Shopping
 
Promotion checks/compliance
 
Distribution checks
 
Quality/service/cleanliness checks
 
POP inspection/checks
 
Simple consumer intercepts
 
Observations
 
Any others? Please list

 
 
 
If you do not currently use, or you do not see a need for field services, could you briefly explain why? For example: cost/value issues; have not found an organization to do the work; these field activities are not part of our information needs/research strategy; available services are unreliable; have not found the right supplier; etc.
   
 
 
 
Thinking about your business, can you think of field services you need but for which you cant find a viable solution? Please be as detailed as possible.
   
 
 
 
Field service audit prices can vary depending on complexity. Can you give me a general idea of what are you currently paying on average for these services on a per audit basis?
 
Less that $50
 
$50
 
$75
 
$100
 
$125
 
More than $125
 
Other fee or payment arrangement (please explain)

 
 
 
How do you contract for field services?
 
Contract a field service organization directly to work with your companys in-house research team
 
Purchase services through a research company or marketing/communication agency
 
Other, please explain

 
 
 
Do you have any additional comments or suggestions?
   
 
 
THIS QUESTION IS OPTIONAL
Would you be willing to answer a few additional questions? If so, please provide the information below. Once again, your feedback will be totally confidential and we will not share any contact information. Thanks in advance for your help!

First Name : 
Last Name : 
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