Formula One: How you like it?

Gender

Male

Female

Age group

Are you fluent in any of the following?

French

Spanish

Polish

None of the above

How do you feel about Formula One?

I love it, it's my passion

I enjoy it a lot

I like watching it when I have spare time

I watch it occasionally, by chance

Not my choice of programming, don't mind when it's on

Why do you watch Formula One?

I am passionate about it, I would love to live that life

I find it exciting, I would like to participate in a live event

I support a national driver or team

I am a fan of a particular driver

I like the visuals: good looking men and women, celebrities, locations

It is on TV at a friend's/family's/a pub at the time, I don't pay much attention

Please watch the video bellow and answer the following questions.

Which clip (1-4) did you like the most?

1

2

3

4

Why?

Were these examples of Formula One reporting more or less engaging than the coverage you are familiar with? In what way? (style, presence of storyline, type of reporter, knowledge of the reporter or other)

Would you expect to change your viewing tendencies of Formula One if the coverage resembled your chosen video (1-4)?

Yes, I would watch Formula One more often

No, my attitude to watching Formula One would not change

Yes, I would watch Formula One less often