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Hello:
You are invited to participate in our survey [Project Description Here]. In this survey, approximately [Approximate Respondents] people will be asked to complete a survey that asks questions about [General Survey Process]. It will take approximately [Approximate Time] minutes to complete the questionnaire.

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1. Where do you usually go to do your regular shopping?
 
Small-medium supermarket
 
Small Supermarket
 
Small shop
 
Discount
 
Open market
 
Shop selling organic product
 
Internet
 
Other
 
I don’t go to shop
 
 
 
2. Which of following products do you usually buy?
 
Long-life biscuits
 
Fresh biscuits
 
Organic biscuits
 
Biscuits without sugar
 
Biscuits made with fruits
 
Different flavour biscuits ( chocolate, ecc )
 
 
 
Do you eat cookies for breakfast?
 
Yes
 
No
 
 
 
5. Which brand do you usually buy?
 
Mulino Bianco
 
Pavesi
 
Balocco
 
Misura
 
Doria
 
Galbusera
 
Please list others no mentioned…………………………………………………………………………………………
 
 
 
6. How frequently do you purchase your favourite brand?
 
Every week
 
Every 2 - 3 weeks
 
Every month
 
Every 2 - 3 months
 
 
 
7. How long have you used your favourite brand?

 
Less than 6 months
 
1 year to less than 3 years
 
3 years to less than 5 years
 
5 years or more
 
 
 
8. What are the reasons that influence you in buying your favourite product?
 
Flavour
 
Ingredients
 
Packaging
 
Price
 
Promotion
 
 
 
9. Would you be willing to buy a new brand?
 
Yes
 
No
 
If yes, please specify the reason that can move you from a new brand
 
If no, why ……………………………………………………………………………………………………………………………….
 
 
 
10. Would you be willing to try a free sample, for a new brand/new product?
 
Yes
 
No
 
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