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Surveys
2014
January
F
Food Television Survey
Food Television Survey
0%
Exit Survey
How old are you
18
19
20
21
over 21
Do you watch a food program at least once a month? (Food programs include shows that feature cooking instruction, such as those that appear on the Food Network, and programs that prominently feature food as the objective of travel, business, a lifestyle or competition; Food programs are NOT shows that feature cooking segments, such as morning news shows and/or talk shows.)
yes
no
How many house of food programming do you watch per week?
less than 1 hour per week
1-4 hours per week
5-8 hours per week
9-12 hours per week
more than 12 hours per week
Which type of food programs appeal to you most? Please mark your choices in order of preferences, with "1" as your top choice.
Cooking instruction (ex. 30 Minute Meals, Everyday Italian, Everyday Food on PBS)
-- Select --
1
2
3
4
5
6
Travel (ex. Bizarre Foods with Andrew Zimmerman, No Reservations)
-- Select --
1
2
3
4
5
6
Competition (ex. Top Chef, Iron Chef, Chopped)
-- Select --
1
2
3
4
5
6
Lifestyle (ex. The Martha Stewart Show)
-- Select --
1
2
3
4
5
6
Reality/Drama (ex. DC Cupcakes, Ace of Cakes)
-- Select --
1
2
3
4
5
6
Renovation (ex. Restaurant Impossible, Ramsay's Kitchen Nightmares)
-- Select --
1
2
3
4
5
6
Which of the following
best
describes why you watch food programs?
They teach me new things.
They entertain me.
They relax me.
They are the only things on.
Other
Which of the following are you
most
likely to learn about when watching food programs?
New recipes
Information about new cultures
Tips for eating healthy
Quick and practical cooking tips
Ideas for products to buy
Other
How much attention do you typically pay when you watch food programs?
Always pay attention
Mostly pay attention
Occasionally pay attention
Rarely pay attention -- it's just background noise
How often do you and your friends/family talk about food programs?
Relatively often
Sometimes
Hardly ever
Never
How often do you and your friend/family talk about meals you have recently cooked or eaten?
Relatively often
Sometimes
Hardly ever
Never
Please indicate the extent to which you agree or disagree with the following statements:
Strongly agree
Agree
Neither agree nor disagree
Disagree
Strongly diagree
N/A
Talking about food is an easy way to connect with people
Food programs introduced me to many of the basic skills needed to cook a meal
I learn new things from food programs
I feel that I can identify with my favorite chef (s)
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