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Surveys
2014
August
F
Fonda cars
Fonda cars
0%
Exit Survey
Hello!
My name is Abzier Shihorwala and I am carrying out this research for academic purpose only! This research is based on a hypothetical Situation where a company named "Fonda" where it wants to launch a new car in the Indian market and is carrying out this research to find what type of car would people mostly prefer.
Therefore all the details recoded in this survey shall never be disclosed in any manner nor any of the personal data will be published. If done so, will be done by taking prior permissions from the responder.
Thank you!
*
Age
*
Gender
Male
Female
*
Location (in terms of city)
*
What is your occupation?
Working
Owning a Business
House-Wife
Student
Other
*
What is your monthly income?
N/A
<20000
20000-30000
30000-40000
40000-50000
50000 & above
*
Do you own a car? (Answer in
yes
or
no
only and if yes please specify the Brand and Model Name)
*
Within what budget would you like your next car to be?
>5lac
5lac-9lac
9lac-13lac
13lac-17lac
17lac-21lac
21lac-25lac
25lac & above.
*
What type of car would you prefer?
Compact
Sedan – Economical
Sedan - Luxurious
SUV
Hatchback
*
What would be your engine preference?
Petrol
Diesel
CNG
LPG
Hydrogen
Electric
Dual
*
Which one of them would be your 1st preference over buying a new car?
Price
Comfort
Mileage
Other
*
Which color would you prefer for you next car?
White
Black
Navy Blue
Cherry Red
Metallic Silver
Sun Yellow
Golden
Grey
Other
What would you look for into your new car for? Scale you preference from 1 to 5; 1 being the lowest and 5 being the highest.
1
2
3
4
5
*
Space
*
Size
*
Technology
*
Interior
*
Comfort
*
Power
*
Fuel efficiency
*
Costing
*
Looks
Sales factors that influence your purchasing decision. Rate all the factors between the scale of 1 to 5; 1 being the weak influencer and 5 being the strongest influencer.
1
2
3
4
5
*
Price
*
Financing
*
Brand image and reputation
*
After Sales Service
*
Festivals
*
Advertisements
*
Accessibility to service center and showrooms
*
From the cars existing in todays market, which car would you prefer and why? Please Specify the Brand and the model name with other specifications like petrol or diesel engine. And why?
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