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Hello:
You are invited to participate in a survey regarding floral purchases. This survey is being conducted as an assignment in a marketing class at Spalding University. In this survey, approximately 50 people will be asked to complete a questionnaire about their personal floral purchases over the last 12 months. It will take approximately 5 minutes to complete the questionnaire.

Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for me to learn about floral purchase in the Louisville, Kentucky area.

Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Ruthie Fenwick by email at the email address specified below.

Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.

Ruthie Fenwick
[email protected]

 
 
 
 
How many times in the last 12 months have you purchased flowers?
 
0-3
 
4-8
 
9-12
 
13 or more
 
 
 
Do you typically purchase your flowers at the same florist?
 
Yes
 
No
 
 
 
Does your florist charge a delivery fee?
 
Yes
 
No
 
 
 
Would you purchase flowers on Sunday if your florist were open 7 days a week?
 
Yes
 
No
 
 
 
Do you like the availability of purchasing giftware at your florist?
 
Yes
 
No
 
 
 
Would free delivery and Sunday hours influence you to try a new florist?
 
Yes
 
No
 
 
 
What is your age group?
 
20-30
 
31-45
 
46-60
 
61 and above
 
 
 
What is your gender?
 
Male
 
Female