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2014
January
F
Feb Meeting - Simulation
Feb Meeting - Simulation
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What is the market need we are addressing?
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What is the problem we are solving?
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Why do users care?
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How is this better than what is out there?
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How big of a difference is this really?
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Who is our user?
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How should we define our Target Market?
Behavior
Values
Lifestyles
Individual
Marital or family status
Niche
Education level
Income level
Corporate
Ethnic background
Age
Personality
Occupation
User spent time per day
Location
Gender
Platform (mobile, tablet or PC)
Interests/hobbies
User frequency per day
Attitudes
Other
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Which platform is the most important to our success?
PC
Tablet
Mobile
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As a shareholder, what are your goals?
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Who are our competitors?
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