This free survey is powered by QUESTIONPRO.COM
  1. Surveys
  2. 2012
  3. February
  4. F
  5. Fashion Bug

Fashion Bug

0%
 
 
We are going to ask several quick questions to see if you qualify for the survey. We are particularly looking for those who haven't shopped at Fashion Bug in a while.
 
 
 
What is your gender?
 
Male
 
Female
 
 
 
Do you or anyone in your immediate family work in any of the following fields?
 
Advertising
 
Public Relations
 
Retail (Store or Corporate)
 
Marketing/Market Research
 
None of the above
 
 
 
Into which age range do you fall?
 
Under 18
 
18-24
 
25-34
 
35-44
 
45-54
 
55-64
 
Over 65
 
 
 
Into which size range do you typically fall?
 
0-4
 
6-12
 
14-20
 
22 and up
 
 
 
Approximately when is the last time you made a purchase at Fashion Bug or FashionBug.com?
 
Less than 6 months ago
 
6-12 months ago
 
12-18 months ago
 
More than 18 months ago
 
 
 
Congratulations! You qualify for the survey. Press 'Continue' to begin. You will receive your coupon for $25 off a purchase at Fashion Bug or FashionBug.com upon completion.
 
 
 
Since your last Fashion Bug purchase, how many times have you visited a Fashion Bug store without making a purchase?
 
0
 
1-2
 
3-6
 
More than 6
 
 
 
Why have you not made a recent purchase at Fashion Bug? (Select all that apply)
 
The store experience
 
The store environment
 
The merchandise
 
The prices
 
The policies
 
I just don't think to go there
 
The store location
 
Other (Please specify)
 

 
 
 
What is it specifically about the store location?
 
It is not near the other stores I shop
 
It is located in an unsafe area
 
It is located too far away from my house or work
 
The store closest to me has closed
 
The other stores in the shopping center are of no interest to me
 
Other (Please specify)
 
 
 
 
Why don't you think to go there?
 
There just doesn't seem to be as much 'buzz' about Fashion Bug as other stores
 
I see less marketing and advertising for Fashion Bug
 
No one else in my family shops there
 
I have not received coupons for Fashion Bug
 
I don't think they are a good option for women like me
 
Other (Please specify)
 

 
 
 
When has it been, specifically, about the store environment? (Select all that apply)
 
The store itself is too cluttered
 
The store is dark and dingy
 
The racks are overstuffed
 
The store is difficult to navigate
 
The fitting rooms are unclean
 
The fitting rooms are not easily available
 
The store is not clean and well-maintained
 
Items are not where they should be (sizes on wrong rack, shoes in wrong box, etc.)
 
The store looks outdated
 
Other (Please specify)
 

 
 
 
What has it been, specifically, about the store experience? (Select all that apply)
 
The people who shop there are not like me
 
Checkout process is too slow
 
Store employees are unfriendly and unhelpful
 
Store employees are not available
 
There is no energy/a depressing or sleepy place to go
 
The store is not a fun place to shop
 
Other (Please specify)
 

 
 
 
What has it been, specifically, about the merchandise? (Select all that apply)
 
Their clothes are too long for my shape
 
The clothes are too short for my shape
 
Their clothes are too baggy for my shape
 
Their clothes are too tight for my shape
 
Their sizes are inconsistent from garment-to-garment
 
They don't have enough in my size
 
The don't carry my size at all
 
Their clothing does not fit well in certain areas but fine in others
 
Their intimates do not fit me well and/or comfortably
 
Their shoes do not fit me well and/or comfortably
 
I cannot find a pair of jeans/pants there to flatter my figure
 
Their style is too conservative
 
Their style is too traditional
 
Their style is for older women
 
Their style is too trendy
 
Their style is for younger women
 
Their clothes are too dressy
 
Their clothes are too casual
 
Their colors are too bright
 
Their colors are too bland
 
They do not have the colors I like to wear
 
They have too many solids
 
They have too many prints
 
Their fabrics aren't stretchy enough
 
The garments don't feel like they would last/haven't lasted
 
The garments don't feel like/don't keep their size or shape
 
They don't carry petite lengths
 
They don't carry tall lenghts
 
The overall quality of items is low
 
The overall quality of items has decreased
 
Other
 

 
 
 
What has it been, specifically, about the prices that has kept you away? (Select all that apply)
 
I can get the same or better items for less elsewhere
 
There are not enough sales
 
There are not enough coupons
 
Too expensive for the quality offered
 
The sales are misleading or confusing
 
Too many items are excluded from sales
 
Too many items are excluded from the coupons
 
Regular prices are too high
 
Sale prices are too high
 
Other (Please specify)
 

 
 
 
What has it been, specifically, about the policies? (Select all that apply)
 
The return policy is unfair to consumers
 
There is no frequent customer or loyalty program
 
I dislike the credit rewards program
 
There are not enough coupons offered
 
Too many items are excluded from sales
 
Too many items are excluded from coupons
 
Other (Please specify)

 
 
Given your view of Fashion Bug today, how likely are you to make a purchase there in the next 6 months?
Extremely
unlikely
1 		Somewhat
unlikely
2 		Neither likely
or unlikely
3 		Somewhat
likely
4 		Extremely
likely
5 		Don't Know
 
 
 
 
What are the top three things Fashion Bug could do to persuade you to come back to the store?

1.
   
2.
   
3.
   
 
 
 
What are the top three things Fashion Bug could do to persuade you to come back to the store?

1.
   
2.
   
3.
   
 
 
If Fashion Bug made the following changes, how big of an impact would each have on your interest in visiting the store?
Negative/No
Impact

1 		Minor
Positive
Impact
2 		Major
Positive
Impact
3 		Don't Know
Move your local store to a more popular location
Focus mainly on casual wear that is trendy but appropriate
Refine the intimates selection with a focus on fit and comfort
Develop advertising to let you know when something is new
Open a store closer to you
Improve the lighting and energy to make the store more upbeat
Offer more coupons
Remove exclusions from coupons
Offer a bigger discount on sale items
Improve the quality of clothing
Negative/No
Impact

1 		Minor
Positive
Impact
2 		Major
Positive
Impact
3 		Don't Know
Give you a one-time deep discount
Invest in a broad selection of washes, cuts, sizes and fits in denim
Clear out merchandise to make the store less cluttered
Drop prices 10% across the board
Restructure/launch a better credit rewards program
Use technologies and a different size profile to improve fit
Have more full outfits on mannequins in the store and windows
Carry more lengths (petite and tall) to help you find a good fit
Have my size or more of my size in stock
Make store and fitting room cleanliness a major focus
 
 
 
Which of the above would be the three most important initiatives? (Select up to three answers)
 
Improve the lighting and energy to make the store more upbeat
 
Have more full outfits on mannequins in the store and windows
 
Clear out merchandise to make the store less cluttered
 
Remove exclusions from coupons
 
Give you a one-time deep discount
 
Drop prices 10% across the board
 
Move your local store to a more popular location
 
Invest in a broad selection of washes, cuts, sizes and fits in denim
 
Use technologies and a different size profile to improve fit
 
Focus mainly on casual wear that is trendy but appropriate
 
Carry more lengths (petite and tall) to help you find a good fit
 
Refine the intimates selection with a focus on fit and comfort
 
Develop advertising to let you know when something is new
 
Offer more coupons
 
Offer a bigger discount on sale items
 
Have my size or more of my size in stock
 
Improve the quality of the clothing
 
Open a store closer to you
 
Make store and fitting room cleanliness a major focus
 
Restructure/launch a better credit rewards program

 
Survey Software Powered by QuestionPro Survey Software