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What is your age?
   
 
 
 
What is your average annual income?
   
 
 
 
What level of education have you completed?
 
Primary education
 
Secondary education
 
Higher education
 
 
 
Where do you mostly face fashion advertising?
 
Billboards
 
Magazines
 
Newspapers
 
TV
 
Internet
 
Radio
 
In-store displays
 
Street furniture
 
 
 
Which source of fashion advertising has the greatest impact on you?
 
Billboards
 
Magazines
 
Newspapers
 
TV
 
Internet
 
Radio
 
In-store displays
 
Street furniture
 
Other
 
 
 
 
Do you use social media platforms? Which ones?
 
Facebook
 
Twitter
 
Instagram
 
YouTube
 
Tumblr
 
Pinterest
 
I do not use social media.
 
Other
 
 
 
 
What kinds of advertising attract and interest you?
   
 
 
 
Which fashion advertising media is more appealing to you? Offline or Online?
 
Online advertising (Social media, banners, pey-per-click searches)
 
Offline advertising (Print media, TV, Radio, In store displays, Outdoor advertisements)
 
Both of them
 
Nether of them
 
 
 
What you think could be done to make fashion advertising more effective?
   
 
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