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This questionnaire is for a research paper designed to assess consumer impulse buying[1] behavior at superstores. Your information will be kept confidential and the responses will be aggregated for analysis. The researcher appreciates your participation.
[1] Impulse purchase is defined as a spontaneous purchase – buying an item that a shopper hadn’t planned to buy when they began their shopping task.
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1. How often do you visit a Super store? |
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2. Today’s shopping duration: |
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3. Do you carry a shopping list? |
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4. I buy only what is on my shopping list |
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5. I tend to buy product if I really like it even though it was not planned. |
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6. After I make an impulse purchase, I regret. |
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7. Sometimes I shop to feel better. |
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8. I am less concerned with the price of the product. |
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9. I buy products if I can get free product. |
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