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  2. 2012
  3. March
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  5. Excellent Leadership in Public Relations Survey
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Hello:
You are invited to participate in our survey "Measurement of Excellent Leadership in Public Relations and Its Dimensions". The study is being conducted by master of administration in communication and public relations student Vida Azizsoltani, at the Limkokwing University of Creative Technology .It will take approximately 10 minutes to complete the questionnaire.

Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.

Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Vida Azizsoltani by email at [email protected]

Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.

 
 
 
1. Personal Attributes

Please indicate to what extent you agree that each of the personal attributes listed below contributes to excellent leadership in public relations.

A little bit 1 2 3 4 5 A great deal

1 A little bit 2 3 4 5 A great deal
1. The nature of being dependable
2. The nature of being trustworthy
3. The capacity for engaging in strategic decision-making
4. Being aware of applying diverse strategies depending on different situations
5. The nature of being proactive (e.g., risk taker, self-starter, taking initiative)
6. The capacity for acting as a change agent in the organization
 
2. Vision

Please indicate to what extent you agree that each of the abilities to envision the future listed below contributes to excellent leadership in public relations.

A little bit 1 2 3 4 5 A great deal

1 A little bit 2 3 4 5 A great deal
1. The nature of being forward looking
2. The capacity for enlisting other communication professionals in a shared vision
3. The capacity for providing a vision of potential changes and developments in areas affecting the organization
4. The ability to provide organizational leaders with a clear vision about public relations values and role
5. The ability to provide organizational leaders with a clear vision of how public relations goals are congruent with organizational goals
6. The nature of having a vision of public relations as a management function that is an integral part of the organization’s strategic decision-making
 
 
3. Team Collaboration

Please indicate to what extent you agree that each of the abilities to collaborate with others listed below contributes to excellent leadership in public relations.

A little bit 1 2 3 4 5 A great deal

1 A little bit 2 3 4 5 A great deal
1. The ability to collaborate with members in other divisions of the organization to define PR strategies and
2. The ability to actively cope with crisis situations
3. The ability to develop a proactive and professional communication team
4. The ability to facilitate positive interdependence among team members
5. The ability to bring diverse groups together to collaboratively solve problems
6. The capacity for inspiring and motivating others
 
 
4. Ethical Orientation

Please indicate to what extent you agree that each of the ethical values and orientations listed below contributes to excellent leadership in public relations.

A little bit 1 2 3 4 5 A great deal

1 A little bit 2 3 4 5 A great deal
1. The ability to maintain the core values of PR as professional standards (e.g., advocacy, honesty, expertise, independence, loyalty, and fairness)
2. The ability to integrate these core values into actions
3. The ability to represent the organization without engaging in deceptive practices or communications
4. The process of representing consistent behaviours that can be trusted by others inside and outside of the organization
5. The ability to act promptly to correct erroneous communications of team members and other co-workers
6. The capacity for understanding ethical differences which grow out of diverse cultures
 
 
5. Relationship Building

Please indicate to what extent you agree that each of the relationship-building abilities listed below contributes to excellent leadership in public relations.

A little bit 1 2 3 4 5 A great deal

1 A little bit 2 3 4 5 A great deal
1. The capacity for developing coalitions to support proposed ideas or actions
2. The ability to foster trust and credibility with organizational decision makers
3. Being sought out for advice and counsel by executives in the organization
4. The ability to mentor and help young professionals achieve success on the job
5. The process of regularly briefing members of the organization about public relation programs and results
6. The ability to cultivate relationships with key external publics
7. The ability to foster trust and credibility with media representatives
8. The ability to understand the needs of key publics
 
 
6. Strategic Decision Making

Please indicate to what extent you agree that each of the strategic decision-making abilities listed below contributes to excellent leadership in public relations.

A little bit 1 2 3 4 5 A great deal
1 A little bit 2 3 4 5 A great deal
1. Having knowledge of the organization’s business and its environment
2. The ability to be proactive in the organization’s internal decision-making processes
3. Having knowledge of decision-making processes, practices and structures in the organization
4. The ability to span internal/external boundaries and interpret information from publics for organizational decision makers
5. Being included in strategic decision-making groups in the organization
 
 
7. Communication Knowledge and Expertise

Please indicate to what extent you agree that each of the types of communication knowledge and expertise listed below contributes to excellent leadership in public relations.

A little bit 1 2 3 4 5 A great deal

1 A little bit 2 3 4 5 A great deal
1. The process of using research to develop appropriate strategies, messages and activities
2. The process of converting knowledge about publics and issues into effective and representative advocacy of these publics and issues with decision makers
3. The ability to apply public relations knowledge to crisis situations
4. The ability to systematically evaluate communication programs and results to increase quality and effectiveness
5. The process of using research to help solve communication problems
6. The ability to obtain sufficient resources to support needed strategies and projects
7. The ability to use knowledge of mass and specialized media to help the organization communicate effectively with publics
8. The ability to strategically use new technologies to help the organization communicate and interact with publics
 
8. Organizational Structure and Culture

Please indicate to what extent you agree that each of the aspects of organizational structure and culture listed below can influence excellent leadership in public relations.

A little bit 1 2 3 4 5 A great deal

1 A little bit 2 3 4 5 A great deal
1. Working in an organization where all of the public relations/communication functions a common reporting relationship
2. Working in an organization that supports and encourages open communication among members
3. Having an organizational leader who champions and values public relations
4. Having access to organizational leaders in order to discuss important issues
5. Reporting directly to the organization’s leader
6. Working in an organization that values and practices diversity
 
 
9. Do you think the organization you now are working for has the following conditions?

A little bit 1 2 3 4 5 A great deal

1 A little bit 2 3 4 5 A great deal
1. In my organization, all of the public relations/communication functions share a common reporting relationship
2. My organization supports and encourages open communication among members
3. We have at least one organizational leader who champions and values public relations
4. PR practitioners in my organization don’t have access to organizational leaders to discuss important issues
5. The PR leader in my organization reports directly to the organization’s leader
6. My organization does not value and practice diversity
 
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