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  1. Surveys
  2. 2011
  3. December
  4. E
  5. Entrepreneurial marketing
0%
Exit Survey »
 
Connectedness

In this business unit
1 Strongly agree 2 3 4 5 6 7 Strongly deny
It is easy to talk with virtually anyone you need to, regardless of rank or position
There is ample opportunity for informal “hall talk” among individuals from different departments in this business unit
Employees from different departments feel comfortable calling each other when the need arises
Managers here discourage employees from discussing work-related matters with those who are not their immediate superiors or subordinates
People around here are quite accessible to those in other departments
Communications from one department to another are expected to be routed through “proper channels”
Junior managers in my department can easily schedule meetings with junior managers in other departments
 
Formalisation
Strongly Disagree Disagree Undecided Agree Strongly Agree
I feel that I am my own boss in most matters
A person can make his own decisions without checking anybody else
How are things done around here is left up to the person doing the work
Most people here are allowed to do almost as they please
Most people here make their own rules on the job
The employees are constantly being checked on for rule violations
People here feel as though they are constantly being watched to see that they obey all the rules
 
 
Centralisation
Strongly Disagree Disagree Undecided Agree Strongly Agree
There can be little action taken here until a supervisor approves a decision
A person who wants to make his own decision would be quickly discouraged here
Every small matters here have to be referred to someone higher up for a final answer
I have to ask my boss before I do almost anything
Any decision I make has to have my boss' approval
 
 
Market turbulence
Strongly Disagree Disagree Undecided Agree Strongly Agree
In our kind of business, customer's product preferences change quite a bit over time
Our customers tend to look for new product all the time
Sometimes our customers are very price sensitive, but on other occasions, price is relatively unimportant
We are witnessing demand for our products and services from customers who never bought them before
New customers tend to have product -related needs that are different from those of our existing customers
We cater to many of the same customers that we used to in the past
 
 
 
Departmentalisation: Number of departments in business unit
   
 
 
Growth



Evaluate your firm's performance over the last three years relative to your competitors in terms of:
-3 Much weaker -2 -1 0 1 2 3 Much stronger
Growth in sales
Growth in assets
Growth in number of employees
Growth in market share
Growth in profits
 
 
 
Buzz marketing

Do you make use of volunteers or people with lots of contacts, who spread buzz about your product or company to other people?
 
Yes
 
No
 
 
If yes, please indicate through which of the following means:
(Select all that apply)
 
testimonials
 
endorsements
 
trial versions
 
observable usage
 
guarantees

 
 
 
Viral marketing

Do you use the internet to transmit and spread messages, about your company or your product, among individuals who can filter and forward the messages to their peers, who may potentially be interested in the message's content.
 
Yes
 
No
 
 
If yes, please indicate through which of the following means:
(Select all that apply)
 
e-mail
 
blogs
 
list serves
 
personal websites
 
chat groups
 
consumer rating sites
 
Internet video (YouTube)
 
online games

 
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