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What is your age?
 
17-20
 
21-25
 
26-30
 
31-35
 
35+
 
 
 
Gender
 
Male
 
Female
 
 
 
Occupation (If you are student, please indicate your course)
   
 
 
 
Do you drink any of the following beverages?
 
Energy drink like red bull
 
Vitamin waters
 
Coffee Drinks
 
Soda with caffeine
 
None
 
 
 
Where do you buy these beverages?
 
Convenience Stores
 
Petrol station
 
Drugstores
 
Supermarkets/Groceries
 
Other
 
 
 
 
How often do you drink this beverage?
 
More than once a week
 
Once a week
 
1-3 times a month
 
Less than once a month
 
Never
 
 
 
Why do you drink Coffee or Energy Drinks?
 
To focus while studying
 
To get hyper and be social
 
To feel awake in general
 
No reason, I just do
 
I don't drink them
 
 
 
Please rank (1-8) the factors that affect your choice of energy drinks
Taste
Price
Packaging
Brand name
Convenience
Effectiveness
Promotion (TV ads, magazines)
Availability in major store
 
 
 
What product features do you look for in an energy drink? (Select all that apply)
 
Carbonated
 
Ready-to-drink
 
Powdered
 
Flavored (eg. Lemon, Orange)
 
Vitamin Content
 
Sugar Free/Low sugar content
 
Energizing ingredients
 
Other
 

 
 
 
In what kind of packaging do you prefer your energy drink to have?
 
Sachets
 
Glass Bottles
 
Aluminum Cans
 
Plastics Bottles
 
Plastic Containers
 
Other
 
 
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