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Hello:
You are invited to participate in our survey [Energy drinks consumer survey]. It will take approximately 5-10 minutes to complete the questionnaire.

Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.

Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact [Thulisile Ntuli] by email at the email address specified below.

Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.
 
 
 
 
When you think about energy drinks what is the BRAND NAME that comes FIRST to mind?
 
 
Insert name
 
 
 
 
How often do you purchase energy drinks?
 
Once a month
 
Once a week
 
2-5 times a week
 
6+ times a week
 
 
 
For what activities would you use energy drinks? (Select all that is applicable to you)
 
Exercising
 
Sports
 
Studying
 
Quench thirst
 
Leisure consumption
 
 
 
Brand is an important factor in my purchase decision making
 
Strongly Agree
 
Agree
 
Neutral
 
Disagree
 
Strongly Disagree
 
 
 
Flavour variety is important to me
 
Strongly Agree
 
Agree
 
Neutral
 
Disagree
 
Strongly Disagree
 
 
 
Taste is the most important factor
 
Strongly Agree
 
Agree
 
Neutral
 
Disagree
 
Strongly Disagree
 
 
 
Athlete endorsements encourage my purchasing decisions
 
Strongly Agree
 
Agree
 
Neutral
 
Disagree
 
Strongly Disagree
 
 
 
The appearance of my energy drink's packaging is important to me
 
Strongly Agree
 
Agree
 
Neutral
 
Disagree
 
Strongly Disagree
 
 
 
Of the following brands select those you have heard of:
 
Monster
 
Red Bull
 
Vitamin Water
 
Powerade
 
Power Play
 
Energade
 
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