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Hello. My name is ………………. and I am calling you from OSN (Orbit Showtime Network). We are currently conducting a survey amongst our subscribers to evaluate their satisfaction level with OSN content. As a valuable subscriber of OSN, you have been selected to share your opinion. Can you kindly give me a few seconds of your time for this purpose?
 
 
 
* 1. Do you watch OSN channels?
 
Yes
 
No
 
 
 
* 2. Do you watch OSN sports channels?
 
Yes
 
No
 
 
 
* 3. Do you watch the “Goals on Monday” on Showsports?
 
Yes
 
No
 
 
 
* 4. Who is the sponsor of “Goals on Monday” on OSN? INT(dont prompt)
 
Emirates
 
Dont Know
 
Other (specify)
 
 
 
 
* 4b. Do you know that Emirates is the sponsor of “Goals on Monday” on OSN?
 
Yes
 
No
 
 
 
* 5. Have you seen any TV commercials for Emirates on OSN?
 
Yes
 
No
 
 
 
* 6. Have you seen……………
 
Emirates FIFA TV ad on OSN?
 
Emirates Holidays TV ad on OSN?
 
Neither

 
 
 
* 7. Which Emirates TV commercials have you seen on OSN?
 
Emirates FIFA
 
Emirates Holidays
 
Can't Remember
 
Other (Specify)
 

 
 
 
(Interviewer: If respondent mentions (a) in Q7 (that is he saw Emirates FIFA ad) or (Yes) on Q6.1, ask Q8)
8. What was the main message of the Emirates FIFA advertisement that you mentioned you saw recently on OSN Channels; by main message, I mean the main point that the ad wanted to communicate?
(Interviewer: Do not read. Just choose what matches with the respondent’s answer)
 
Emirates are a FIFA World Cup sponsor
 
Emirates has credibility
 
Emirates support sport
 
Emirates offer packages to the World Cup
 
Emirates World Cup packages appear to be comprehensive
 
To visit Emirates website (emirates.com) to find out details of the FIFA packages
 
Other (Specify)
 

 
 
 
* Was the question above
 
Answered
 
Not Answered
 
 
 
(Interviewer: If respondent mentions (b) in Q7 (that is he saw Emirates Holidays ad or (Yes) on Q6.2, ask Q9)
9. What was the main message of the Emirates Holidays advertisement that you mentioned you saw recently on OSN Channels; by main message, I mean the main point that the ad wanted to communicate?
(Interviewer: Do not read. just choose what matches with the respondent’s answer)
 
Emirates has a leisure arm that provides holidays
 
Emirates Holidays offer holidays to 6 continents
 
Emirates Holidays offer different types of holidays
 
Emirates Holidays can take care of all my holiday travel needs
 
Emirates Holidays holidays look exciting
 
To look on the Emirates Holidays website
 
To consider Emirates Holidays when I plan my next holiday
 
Other (Specify)
 

 
 
 
* Was the question above
 
Answered
 
Not Answered
 
 
 
* Int - Was the Emirates FIFA Ad seen?
 
Yes
 
No
 
 
 
* 10. How do you rate the Emirates FIFA advertisement level of appeal, would you say it is:
 
Very Appealing
 
Somewhat Appealing
 
Not Appealing at all
 
 
 
* 11. How do you rate the Emirates FIFA advertisement level of relevance to your needs/desires, would you say it is:
 
Very Relevant
 
Somewhat Relevant
 
Not Relevant at all
 
 
 
* 12. How do you rate the Emirates FIFA advertisement level of uniqueness, would you say it is:
 
Very Unique
 
Somewhat Unique
 
Not Unique at all
 
 
 
* 13. How do you rate the Emirates FIFA advertisement level of inspiration, would you say it is:
 
Very Inspirational
 
Somewhat Inspirational
 
Not Inspirational at all
 
 
 
* 14. How do you rate the Emirates FIFA advertisement level of information, would you say it is:
 
Very Informative
 
Somewhat Informative
 
Not Informative at all
 
 
 
* Int - Was the Emirates Holidays ad seen?
 
Yes
 
No
 
 
 
* 10. How do you rate the Emirates Holidays advertisement level of appeal, would you say it is:
 
Very Appealing
 
Somewhat Appealing
 
Not Appealing at all
 
 
 
* 11. How do you rate the Emirates Holidays advertisement level of relevance to your needs/desires, would you say it is:
 
Very Relevant
 
Somewhat Relevant
 
Not Relevant at all
 
 
 
* 12. How do you rate the Emirates Holidays advertisement level of uniqueness, would you say it is:
 
Very Unique
 
Somewhat Unique
 
Not Unique at all
 
 
 
* 13. How do you rate the Emirates Holidays advertisement level of inspiration, would you say it is:
 
Very Inspirational
 
Somewhat Inspirational
 
Not Inspirational at all
 
 
 
* 14. How do you rate the Emirates Holidays advertisement level of information, would you say it is:
 
Very Informative
 
Somewhat Informative
 
Not Informative at all
 
 
 
* Gender
 
Male
 
Female
 
 
 
* Nationality
 
Saudi
 
Emirati
 
Arab Expat
 
Westerner
 
Other (Specify)
 
 
 
 
* Age
 
15-18 Years
 
19-24 Years
 
25-29 Years
 
30-34 Years
 
35-39 Years
 
40-44 Years
 
45 Years +
 
 
 
* Country
 
KSA
 
UAE
 
 
 
Customer Number
   
 
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