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  1. Surveys
  2. 2017
  3. March
  4. E
  5. Effect of Branding on Consumer Buying Behaviour
0%
Questions marked with a * are required Exit Survey
 
 
* What are the things you do to enhance your personality? (You can choose multiple option).
 
Hair colour
 
Facial makeup
 
Stylish apparels and accessories
 
Wearing jewellery

 
 
 
* How often do you shop for apparels & other fashion accessories?
 
Once in a month
 
Once in 3 months
 
2-3 times a month
 
once in 6 months
 
 
 
* Are your purchases usually planned or spur of the moment?
 
Planned
 
Spur of the moment
 
Either
 
 
 
* What are your main criteria’s when purchasing clothing?
 
Quality
 
Price
 
Comfort
 
Style
 
Colour
 
Brand

 
 
 
* Where do you usually take inspiration for new purchases?
 
Family
 
Friends
 
Advertisement
 
Celebrity’s style

 
 
 
* Where do you prefer to buy?
 
Branded store
 
Local market
 
 
 
If branded stores, which of the following fashion brands are you aware of?
 
United Colors of Benetton
 
Bebe
 
Gucci
 
Zara
 
Gap
 
Mango

 
 
 
* How did you hear about the brand?
 
TV or Radio
 
Online Media Advertising
 
Print Media (Newspaper/ Magazine)
 
Word of mouth

 
 
 
* Which are the categories of products you would like to have branded?
 
Casual Clothes
 
Accessories
 
Corporate Wear
 
All of the above

 
 

  1. How relevant are the following factors while choosing branded apparel or accessories?


Very Irrelevant Irrelevant Neutral Relevant Very Relevant
* Advertising
* Styles
* Online Shopping
* Customer Service