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2014
January
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11. If the current price of $450 was to decrease and the allowance you receive from your parents was to increase, which option would you choose?
Purchase more Pantene shampoo
Would not purchase more Pantene shampoo
Stop purchasing Pantene Shampoo
Obtain a cheaper substitute
12. Please choose from the option of hair products that you would prefer to purchase if your allowance was to increase:
Pantene conditioner
Other shampoos
Moisturizing oil
2 in 1 Shampoo and Conditioner
13. If Pantene moisturizing conditioner's price was to increase would you:
Increase purchase amount
Decrease purchase amount
Stop purchase
Obtain a cheaper substitute
14. Would you say that cheaper substitute goods are:
Easily available
Not available
15. did your response for question 14 affect your response for question 11?
Yes
No
16. If Pantene moisturizing shampoo's popularity was to increase among female swimmers, would you:
Increase purchase
Decrease purchase
Increase substitute purchase
Decrease substitute purchase
7. Which factor do you believe Pantene moisturizing shampoo lacks?
Quality
Price
Smell
Advertisement
8. did the price increase from $350 to $450 affect your responses in the above questions?
Yes
No
9. How did you respond to Pantene moisturizing shampoo at its original price of $350?
did your demand:
Increase
Decrease
Remain constant
Vary
10. How do you respond to Pantene moisturizing shampoo at its current price of $450?
did your demand:
Increase
Decrease
Remain constant
Vary
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